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[WEBINAR] Discover the MSc Artificial Intelligence for Marketing Strategy in Paris
Thursday 30th march at 4PM (Paris time)
Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education and Research.
This is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.
Through a combination of marketing fundamentals and technical expertise, the MSc Artificial Intelligence for Marketing Strategy provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.
Learn how to use the full power of AI to improve marketing strategy and decision-making within an organisation. Use AI techniques and tools to analyse and improve consumer engagement.
Our cutting-edge programme in Artificial Intelligence will provide marketing strategists the ability to apply innovative and disruptive technologies, better enabling an organisation to create, predict and fulfil market demand. Graduates will support and empower managers by providing them with enhanced decision-making processes engaging the most innovative "martechs".
Rabih HADDAD
Academic Director
Director of International Programmes,EPITA
This programme is designed for the leaders of hyper-performing organisations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.
Mohammed Hichame Benbitour 
Academic Director
Assistant professor in logistic, EM Normandie
Artificial intelligence (AI) is the development of techniques that allow machines to mimic a real form of intelligence. AI is now being used in a growing number of sectors.
Applied to marketing, artificial intelligence is an effective tool to help companies develop their strategy. By relying on powerful tools, artificial intelligence provides managers with informed answers to facilitate their decision-making.
The programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Selection based on application and individual interview.
The programme is open to:
No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact
After your training in digital marketing, you will have access to functions such as :
The jobs in the artificial intelligence sector, although sometimes considered as "new jobs", offer excellent professional opportunities.
The data scientist and the data analyst are in charge of analysing mass data (Big data) by designing programmes to collect and exploit this data. In the case of artificial intelligence, these professionals play a major role because the diversity of this data will make artificial learning effective.
The role of the data planner is to interpret consumer data in order to develop strategic recommendations.
The economic intelligence consultant accompanies or advises managers on the methods of collecting, analysing and exploiting information in order to guide the company's strategic decisions.
There are many opportunities in the field of artificial intelligence.
Students have a number of options to fund their studies:
We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:
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