3ème cycle Manager des systèmes d'information et du numérique

Master of Science (MSc) Artificial Intelligence for Marketing Strategy

Use AI in a marketing context to improve business decision-making and performance.
Paris, EPITA Paris


Open to international candidates
Last updated on 13/03/2023

[WEBINAR] Discover the MSc Artificial Intelligence for Marketing Strategy in Paris
Thursday 30th march at 4PM (Paris time)

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Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education and Research.

MSc visé par l'état

Join a Master of Science in Artificial Intelligence

This is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

Through a combination of marketing fundamentals and technical expertise, the MSc Artificial Intelligence for Marketing Strategy provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.

Learn how to use the full power of AI to improve marketing strategy and decision-making within an organisation. Use AI techniques and tools to analyse and improve consumer engagement.

Our cutting-edge programme in Artificial Intelligence will provide marketing strategists the ability to apply innovative and disruptive technologies, better enabling an organisation to create, predict and fulfil market demand. Graduates will support and empower managers by providing them with enhanced decision-making processes engaging the most innovative "martechs".

Academic Director
Director of International Programmes,EPITA


This programme is designed for the leaders of hyper-performing organisations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.

Mohammed Hichame BenbitourMohammed Hichame Benbitour CV
Academic Director
Assistant professor in logistic, EM Normandie

master in artificial intelligence

Why join a Master of Science in Artificial Intelligence?

  • Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
  • Programme fully taught in English
  • Skills in both marketing and Artificial Intelligence.
  • A professional training trip to Dublin to find out more about Big Tech.

What is artificial intelligence?

Artificial intelligence (AI) is the development of techniques that allow machines to mimic a real form of intelligence. AI is now being used in a growing number of sectors. 

Applied to marketing, artificial intelligence is an effective tool to help companies develop their strategy. By relying on powerful tools, artificial intelligence provides managers with informed answers to facilitate their decision-making.


Discover all MSc® and MS® in Business and Marketing

The Master of Science in Artificial Intelligence programme

The programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.

Artificial Intelligence
Semester 1
Cultural Integration
  • Cultural Integration Workshop
  • French Language Programme MSc (A1)
Foundation in Marketing
  • Operational Marketing Concepts
  • Strategic Marketing Principles
Management and Soft Skills
  • Multi-cultural Management
  • Global Leadership
  • Web Project Management
Technical Foundation
  • Data Privacy by Design
  • Mathematics for Data Science
  • Python and Algorithm Workshop: Initiation
  • Technical Orientation and Computer Literacy
  • Introduction to Computer Science
Semester 2
Business Exposure
  • French Language Programme MSc (A2)
  • Learning Trip to Dublin
  • The Ethics of Artificial Intelligence
Data Science
  • Data Visualisation
  • Introduction to Deep Learning
  • Introduction to Machine Learning
Digital Marketing
  • Customer Relationship Management (CRM)
  • Introduction to Gamification, Augmented Reality and Virtual Reality
  • Introduction to User Experience and Bots
  • Search Engine Advertising Principles (SEA)
  • Search Engine Optimization Principles (SEO)
  • Digital Public Relations
Management and Soft Skills
  • Communication for Leaders
  • Legal
  • Research Methodology #1
Semester 3
Applications of Artificial Intelligence
  • Computer Vision and Image Analysis
  • Natural Language Processing Applications
  • Recommender System
Artificial Intelligence for Marketing
  • AI for Customer Relationship Management (CRM)
  • Artificial Intelligence in UE and Bots Implementation
  • DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)
  • Gamification, Augmented Reality and Virtual Reality Workshop using AI
Business Exposure
  • Dissertation
  • End of Programme Project
Management and Soft Skills
  • French Language Programme MSc (A2-B1)
  • Negotiation
  • Research Methodology #2
Semester 4

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Master of Science in Artificial Intelligence

Admission process

Selection based on application and individual interview.

Admission requirements

The programme is open to:

  • Students who hold a three-year or four-year bachelor degree, or an equivalent level study

No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission process

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

List of required items

  • CV
  • Passport
  • University transcript
  • Pass certificate for Bachelor's degree or equivalent
  • Pass certificate for Baccalaureate diploma or equivalent
  • Two letters of recommendation
  • Motivation letter

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities after the Master of Science in Artificial Intelligence

After your training in digital marketing, you will have access to functions such as :

  • Data Enabler
  • Data Visualisation Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer intelligence manager
  • E-marketer
  • Operational researcher
  • Business Intelligence Consultant
  • Data Manager
  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in marketing analysis/marketing research/ CRM/credit analysis
  • Business Data Analyst

Artificial Intelligence professions

The jobs in the artificial intelligence sector, although sometimes considered as "new jobs", offer excellent professional opportunities.

The data scientist and the data analyst are in charge of analysing mass data (Big data) by designing programmes to collect and exploit this data. In the case of artificial intelligence, these professionals play a major role because the diversity of this data will make artificial learning effective.

The role of the data planner is to interpret consumer data in order to develop strategic recommendations.

The economic intelligence consultant accompanies or advises managers on the methods of collecting, analysing and exploiting information in order to guide the company's strategic decisions.

There are many opportunities in the field of artificial intelligence.

Skills developed during the Artificial Intelligence training

  • Utilise Artificial Intelligence techniques and tools to improve the consumer engagement experience by creating relevant buyer profiles based on KYC “Know Your Customer” concepts.
  • Apply Artificial Intelligence to monitor and analyse social engagement activity to assist in understanding the market’s perception of a brand.
  • Employ Artificial Intelligence to provide the company with relevant, timely and precise customer service and social media interaction.
  • Engage Artificial intelligence in content optimisation to boost the visibility and drive traffic to brands websites, building a highimpact content strategy.
  • Exploit computer vision to revolutionise the visual engagement strategy.


Master of Science in Artificial Intelligence tuition fees

Tuition Fees for 2023-2024

  • Application fee: €60
  • Cost of programme: €19,400 (including a week-long visit to Dublin)
    Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.


Students have a number of options to fund their studies:

  • Scholarships: higher education, regional funding, travel or internship grants
  • Bank loans: EM Normandie has agreements with partner banks
  • Paid student jobs offered by the Jobs Service associations and “Junior Entreprise”.

Learn more about funding options

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MSc Artificial Intelligence for Marketing Strategy
Amandine Delattre
Middle East and North Africa
+33 (0)6 65 76 91 43
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Rhea Shivan
India and Sri Lanka
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Baptiste Attinault
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Juliette Montuelle
Asia and Oceania
+33 (0)7 62 70 96 66
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Willy Zuloaga
Americas and Europe
+33 (0)6 68 80 70 68
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Clarisse Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
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