3ème cycle Manager des systèmes d'information et du numérique

Master of Science (MSc) Artificial Intelligence for Marketing Strategy

Use AI in a marketing context to improve business decision-making and performance.
Paris, EPITA Paris


Open to international candidates
Last updated on 08/09/2021

Accredited by the French Conference des Grandes Ecoles.

Master of Science

Join a Master of Science in Artificial Intelligence

The MSc Artificial Intelligence for Marketing Strategy is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

It combines teaching in marketing basics with technical knowledge. Gain expertise in marketing-applied to Artificial Intelligence and use it to significantly improve business performance.

The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS) is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.

Academic Director
Director of International Programmes,EPITA


This program is designed for the leaders of hyper-performing organizations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.

Agnis STIBEAgnis STIBE CV Agnis Stibe
Academic Director
Professor of Transformation, EM Normandie

master in artificial intelligence

Why join a Master of Science in Artificial Intelligence?

  • Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
  • Programme fully taught in English
  • Skills in both marketing and Artificial Intelligence.
  • A professional training trip to Dublin to find out more about Big Tech.


Discover all MSc® and MS® in Business and Marketing

The Master of Science in Artificial Intelligence programme

The MSc® Artificial Intelligence for Marketing Strategy programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.

Artificial Intelligence
Semester 1
Cultural Integration
  • Cultural Integration Workshop
  • French Language Programme MSc (A1)
Foundation in Marketing
  • Operational Marketing Concepts
  • Strategic Marketing Principles
Management and Soft Skills
  • Multi-cultural Management
  • Global Leadership
  • Web Project Management
Technical Foundation
  • Data Privacy by Design
  • Mathematics for Data Science
  • Python and Algorithm Workshop: Initiation
  • Technical Orientation and Computer Literacy
  • Introduction to Computer Science
Semester 2
Business Exposure
  • French Language Programme MSc (A2)
  • Learning Trip to Dublin
  • The Ethics of Artificial Intelligence
Data Science
  • Data Visualization
  • Introduction to Deep Learning
  • Introduction to Machine Learning
Digital Marketing
  • Customer Relationship Management (CRM)
  • Introduction to Gamification, Augmented Reality and Virtual Reality
  • Introduction to User Experience and Bots
  • Search Engine Advertising Principles (SEA)
  • Search Engine Optimization Principles (SEO)
  • Digital Public Relations
Management and Soft Skills
  • Communication for Leaders
  • Legal
  • Research Methodology #1
Semester 3
Applications of Artificial Intelligence
  • Computer Vision and Image Analysis
  • Natural Language Processing Applications
  • Recommender System
Artificial Intelligence for Marketing
  • AI for Customer Relationship Management (CRM)
  • Artificial Intelligence in UE and Bots Implementation
  • DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)
  • Gamification, Augmented Reality and Virtual Reality Workshop using AI
Business Exposure
  • Dissertation
  • End of Programme Project
Management and Soft Skills
  • French Language Programme MSc (A2-B1)
  • Negotiation
  • Research Methodology #2
Semester 4

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Master of Science in Artificial Intelligence

Admission process

Selection based on application and individual interview.

Admission requirements

The programme is open to:

  • Students who hold a three-year or four-year bachelor degree, or an equivalent level study

No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission process

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

List of required items

  • CV
  • Passport
  • University transcript
  • Pass certificate for Bachelor's degree or equivalent
  • Pass certificate for Baccalaureate diploma or equivalent
  • Two letters of recommendation
  • Motivation letter


EM Normandie is accessible to people with disabilities, and will adapt arrangements for new students according to the specific circumstances.
Do you have a disability?
Contact: pole.diversite@em‑normandie.fr

Career opportunities after the Master of Science in Artificial Intelligence

  • Data Enabler
  • Data Visualization Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer Intelligence Manager
  • E-marketer
  • Operational Researcher
  • Business Intelligence Consultant
  • Data Manager
  • Data Analyst
  • Data Strategist
  • Big Data Consultant
  • Data Strategist
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in Marketing/Marketing Research/CRM/Credit Analysis
  • Business Data Analyst

Master of Science in Artificial Intelligence tuition fees

Tuition Fees for 2021-2022

  • Application fee: €60
  • Cost of programme: €19,400 (including a week-long visit to Dublin)
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €92, by connecting to the dedicated plaftorm.


Students have a number of options to fund their studies:

  • Scholarships: higher education, regional funding, travel or internship grants
  • Bank loans: EM Normandie has agreements with partner banks
  • Paid student jobs offered by the Jobs Service associations and “Junior Entreprise”.

Learn more about funding options

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MSc Artificial Intelligence for Marketing Strategy
Juliette Montuelle
France, Europe, Central Asia and South Asia
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Pauline Giaime
China and North Asia
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Clarisse Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
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Natalia Jaime
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
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