Master of Science (MSc) Artificial Intelligence for Marketing Strategy
Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education, Research and Innovation.
The MSc Artificial Intelligence for Marketing Strategy is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.
It combines teaching in marketing basics with technical knowledge. Gain expertise in marketing-applied to Artificial Intelligence and use it to significantly improve business performance.
The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS) is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.
Director of International Programmes,EPITA
This programme is designed for the leaders of hyper-performing organisations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.
The MSc Artificial Intelligence for Marketing Strategy programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Selection based on application and individual interview.
The programme is open to:
No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: firstname.lastname@example.org.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact
Students have a number of options to fund their studies:
We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:
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