Master of Science Digital Sales

Available in September 2020

The Master of Science Digital Sales programme trains specialists for all functions in Digital Sales, preparing you to work in international contexts.
Dublin Campus



This Master of Science Digital Sales programme will train you in Data Management for the new Sales Systems (Live Marketing, Digital Branding, e-CRM, etc.) and Social Networks in the context of your managerial decision making.

This training programme will open in September 2020.

Learning Objectives

  • Understanding the stakes of Digital Transformation for Business Organisations
  • Training for new economic models
  • Knowing Digital Technologies which can generate competitiveness for Business Organisations
  • Defining the new Business Model and deploying the relevant strategy
  • Being an actor in Process and Services Dematerialisation  
  • Getting Sales Services to move on from Reporting Analysis to Predictive Analysis (KPI, ROI…)

Strong Points

  • Courses entirely taught in English
  • A 100 % Digital Environment
  • A programme offered on the Dublin Campus, the European Capital City for Top Digital Sales Multinationals (GAFA)


Specific Competencies for the Sales Function

  • Towards a convergence of the Marketing, Sales, Customer Relations and Digital Social Innovations functions
  • New Customer Behaviours
  • Digital and Multi-channel Marketing (Acquisition/Recruiting - Conversion - Loyalty).
  • E-business & Multi-channel
  • The role of the CRM – function, objectives and available solutions
  • The new forms of Relationship Marketing: Customer Support, Sales Automation, Trigger Marketing …).
  • The role of Marketing Analysis: Understanding and monitoring customers, Big Data  
  • Social Media Strategy
  • Digital B2B Strategies
  • Digital Identity Management
  • KPI (Key Performance Indicators).
  • Law and e-Commerce: Mastering  e-Reputation, Legal and Competitive Watch

Mastering Digital Tools

  • Coding
  • CRM Software
  • Designing a website
  • Email Marketing
  • Graphic Design
  • Solutions Cloud
  • Excel for Marketers
  • Business Analytics and Optimization (BAO) Techniques

Managing in a Digital context

  • The new role of the manager (leadership and trust)
  • Encouraging engagement, innovation, evaluation
  • Cost Analysis

The dates and conditions of admission will be announced at a later date.

Career Prospects

  • Head of e-Commerce
  • Product Owner
  • Country Manager
  • Head of Acquisition
  • Business Developer, etc.

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

The cost of training for the opening of the programme in September 2020 will be announced at a later date.


Cooperative Track:  total or part waiver of tuition fees for 1 or 2 years
Various options are offered to students to fund their studies: 

  • Grants: Higher Education, Regional, Travel or Internship Grants 
  • Bank Loan: EM Normandie has agreements with some Banks
  • Cooperative Track: total or part waiver of fees for 1 or 2 years possible 
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

Near home
get in touch
Recruitment and admission officer

Search for a study programme


What's a Mastère Spécialisé (MS) and a MSc ?

Formation professionnalisante d'au moins deux semestres essentiellement dispensée en français, le Mastère Spécialisé (MS) allie des séminaires de formation à des missions et concours en entreprise de plusieurs semaines chacun.

Les séminaires sont principalement animés par des professionnels reconnus dans leurs domaines de compétence. Les missions et concours en entreprise sont co-encadrées par des professionnels et des professeurs de l'EM Normandie.

Un stage de 4 à 6 mois conclut chaque MS et offre une transition souple et efficace vers le monde du travail. 

Le MSc se structure selon le même schéma (séminaires et expériences en entreprise) mais se différencie par une approche internationale et un enseignement intégral en anglais.

Can I take a Mastère Spécialisé (MS) as a cooperative programme?

Some of the programmes are indeed offered on a cooperative track basis: 

Also available as a cooperative programme and accessed on the basis of an application file and interview: 

Special conditions apply for international residents in France who wish to take up a cooperative track programme.

Is it possible to apply to several programmes?

Yes, candidates must indicate this wish in their application files.  

If you apply for 2 programmes, your second choice will not be reviewed unless there has been a negative decision by the admission panel for your first choice. There is no specific calendar for second choices: candidates are contacted individually. 

What level of proficiency in English is required for MScs?

Candidates for MSc programmes must show evidence of a level in English equivalent to:

  • TOEIC score of 790
  • TOEFL CBT score of 230/IBT of 83
  • IELTS between 6 and 6.5 (according to the MSc)
  • or equivalent
I hold a degree from an instituion in an English-speaking country. Is the English test compulsory?

 The Admissions Service may allow exemption from English Language Tests for candidates who show a higher education degree whose courses were exclusively taught in English, subject to official supporting documents.  

I am a employee, is it possible for me to ask for a training leave to join your programmes? 

Yes, some candidates do achieve their Mastères Spécialisés using the "Congé Individuel de Formation" (CIF). In this case, you should ask the Fongecif to send you an application file and the school's services will fill out the section reserved for the training institution. 

Such financial aid files do require a lot of forethought (Funding Commissions must meet 3 months maximum before the programme is due to start).

Are MS and MSc Programmes open to candidates with foreign higher education degrees? 

Yes, candidates may hold a Master’s Degree (for the MS) equivalent to a 5-year degree in France (Bac + 5) or a Bachelor’s Degree (for the MScs), equivalent to a Master 1 or a 4-year degree in France. Exemptions are possible for candidates can provide evidence of relevant professional experience. 

Please review the detailed eligibility conditions in the programme pages or in the brochures before applying and contact the school's teams if you have any concerns about your previous studies. 

When should international students apply?

As places are limited, all candidates are encouraged to submit their profiles as early as possible. 
International candidates may send in their applications as from September 2018 and before 1st July 2019 at the latest.  

What specific administrative procedures apply to international candidates?

In addition to the EM Normandie application file, non-EU international candidates are required to contact Campus France to help them obtain their visas. 
Useful links:  France-visas and Campus France