Events master: "International Events Management" specialisation

Your events master in a world-renowned Business School

The Meeting Industry, and more generally the Experience Economy, have been highly dynamic and growing sectors, serving the development and innovation of business, scientific, cultural, sports, political and local communities.

While incorporating the issues of digitalisation and sustainability, experience and meeting professionals have to develop a wide range of high-end skills, from strategic analysis and community transformation through to experience design and hybrid event management.

This also includes more specifically interactions for engaging people, key partnerships, risk management, bidding expertise, etc. During this programme, students are thus expected to act as consultants and professionals in the making: meticulous, empowered, proactive and trailblazing.

Events master programme

The M2 International Events Management specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

Meeting and experience design

• Meeting Strategies for Community Transformation
• Design Thinking and UX Design
• Creativity

Meeting and event marketing

• Live/Digital Community Development and Experience
• Meeting-Driven Innovation
• Key Partnerships
• Performance Analytics

Meeting and event management

• International Project Management
• Communications
• Production
• Risk Management
• Sustainability Issues
• Bidding and Budgeting
• Legal Affairs
• HR Issues

Professional development

Consulting projects

Internship

Career preparation

• Career Path (coaching)

Intellectual ability

• Dissertation

New contexts (3 out of 7 electives - only for double-degrees M2/MSc)

• Digitalisation and corporate finance
• Cases in ethical and sustainable development
• Change Management and Organizational Transformation
• Business models and performance
• Critical Issues in Management
• Leading In Multicultural Environments
• Digital disruption and Industry 4.0

Work experience during the events master

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying internships, missions and challenges based on real company cases.

During the final year, gain work experience and develop skills in a variety of event management areas:

• Consulting project
• Internship in France or abroad 
• Support for the Career Path

Career opportunities after the events master

Over the last decade, the global Meeting and Event industry has experienced increasing demand for business, scientific, corporate, sports, cultural and political events. At the same time and facing major challenges, the industry has been rapidly transforming in order to play an integral part in the experience, knowledge and sustainability economies. Meeting and Experience professionals now require talents demonstrating high-end expertise rounded off with extreme creativity, in terms of strategic insights, design approaches and operational management.

Example of positions

Project managers in private- or public-sector departments or companies specialising in:

• experience design and design thinking
• meeting and event planning and production
• communications

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