Marie-Hélène DUCHEMIN

Marie-Hélène DUCHEMIN

Assistant Professor in Marketing - Academic Director of Graduate program Start-up & Digital Development

Marie-Hélène DUCHEMIN
Discipline department
Marketing
Teaching area
Marketing
Bio
Marie-Hélène Duchemin is an Assistant Professor of Marketing. She joined EM Normandie in 2017. She has a PhD in management science from the Université de Caen-Normandie, awarded in 2016. Her thesis is on a female entrepreneurship support group prior to company set-up: impact on entrepreneurial intentions. Her research interests are entrepreneurship, namely support for women setting up businesses. She is the Academic Director of M2/MS Start up and Digital Development.
Degrees
2016 : PhD in Management Sciences, Université de Caen-Normandie
Professional experience

Since 2017 : assistant professor in marketing, EM Normandie
2010-2013 : outside profesional intervener, EM Normandie
2006-2012 : co-founder and associate director, Cabinet Synergie Strat, Caen

Marie-Hélène DUCHEMIN
Marie-Hélène
DUCHEMIN
+33 (0)2 31 46 78 78
MDUCHEMIN@em-normandie.fr

Publications

Publications

Year of publication

Type

Duchemin, M-H 2016, 'L’accompagnement collectif au féminin en phase ante-création : son impact sur l’intention entrepreneuriale', PhD in Management, Université de Caen-Normandie, Caen, France.

2016
PhD Dissertation / Accreditation to Supervise Management Research

Duchemin, M-H & Lemarié-Quillerier, S 2020, ‘Itinéraire d’un souvenir : Importance de la mémoire dans l’accompagnement entrepreneurial de la créatrice’, Revue Française de Gestion, vol. 46, n° 286, pp. 69-87. CNRS: 3 ; FNEGE: 2 ; HCERES: A

2020
Academic articles

Duchemin, M-H & Tanquerel, S 2019, ‘Female entrepreneurs’ support in France, between opacities and limits : reflections for a higher feminization rate of French entrepreneurship’, 2nd International Conference on Digital Innovation, Entrepreneurship & Financing, Valence, Spain, December 2-3.

2019
Academic communications
Duchemin, M-H & Quillerier, S 2018, 'Contribution du souvenir des expériences salariales sur la création d’entreprise chez les femmes', 4ème Rencontre entre acteurs du réseau d’accompagnement et chercheurs, Montpellier, France, 10 juillet
2018
Academic communications
Duchemin, M-H 2017, 'Facing Gender Stereotypes in Previous Jobs Explains the Entry into Business Ventures for Some Women', 10ème Congrès de l’AEI, Dakar, Sénégal, December, 6-8
2017
Academic communications

Duchemin, M.H 2021, 'Comment encourager la création d’entreprises dans le digital ? L’accompagnement des femmes entrepreneurs', in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 172-174.

2021
Research books and book chapters

Duchemin, M.H 2021, ‘Entre accompagnement formel et informel : qu’apporte le digital dans l’accompagnement du porteur de projet ?’, in Aubry, M & Sow, M.S. ‘La transformation digitale en entreprise, 100 questions/réponses’, les éditions Ellipses, pp. 201-203.

2021
Research books and book chapters

Bueno Merino, P & Duchemin, M-H 2018, "Les enjeux de l'accompagnement entrepreneurial collectif au féminin" (ed.), Vidéo FNEGE-Médias, Paris.

2018
Scientific dissemination videos
2021
Articles in professional journals

Duchemin, MH 2021, 'Se réinventer avec la crise : le phénomène des « slasheuses »-entrepreneures', Cadre & Dirigeant Magazine, April 27.

2021
Articles in professional journals