Marie-Hélène DUCHEMIN
Assistant Professor in Marketing - Academic Director of Graduate program Start-up & Digital Development
Discipline department
Marketing
Teaching area
Marketing
Bio
Marie-Hélène Duchemin is an Assistant Professor of Marketing. She joined EM Normandie in 2017. She has a PhD in management science from the Université de Caen-Normandie, awarded in 2016. Her thesis is on a female entrepreneurship support group prior to company set-up: impact on entrepreneurial intentions. Her research interests are entrepreneurship, namely support for women setting up businesses. She is the Academic Director of M2/MS Start up and Digital Development.
Degrees
2016 : PhD in Management Sciences, Université de Caen-Normandie
Professional experience
Since 2017 : assistant professor in marketing, EM Normandie
2010-2013 : outside profesional intervener, EM Normandie
2006-2012 : co-founder and associate director, Cabinet Synergie Strat, Caen
Publications
Publications
Year of publication
Type
Duchemin, M-H 2016, 'L’accompagnement collectif au féminin en phase ante-création : son impact sur l’intention entrepreneuriale', PhD in Management, Université de Caen-Normandie, Caen, France.
2016
PhD Dissertation / Accreditation to Supervise Management Research
Duchemin, M-H & Lemarié-Quillerier, S (forthcoming), ‘Itinéraire d’un souvenir : mécanismes et implications de la mémoire autobiographique dans la mise en place d’un accompagnement entrepreneurial adapté à la créatrice’, Revue Française de Gestion. CNRS: 3 ; FNEGE: 2 ; HCERES: A
2020
Academic articles
Duchemin, M-H & Tanquerel, S 2019, ‘Female entrepreneurs’ support in France, between opacities and limits : reflections for a higher feminization rate of French entrepreneurship’, 2nd International Conference on Digital Innovation, Entrepreneurship & Financing, Valence, Spain, December 2-3.
2019
Academic communications
Duchemin, M-H & Quillerier, S 2018, 'Contribution du souvenir des expériences salariales sur la création d’entreprise chez les femmes', 4ème Rencontre entre acteurs du réseau d’accompagnement et chercheurs, Montpellier, France, 10 juillet
2018
Academic communications
Duchemin, M-H 2017, 'Facing Gender Stereotypes in Previous Jobs Explains the Entry into Business Ventures for Some Women', 10ème Congrès de l’AEI, Dakar, Sénégal, December, 6-8
2017
Academic communications
Bueno Merino, P & Duchemin, M-H 2018, "Les enjeux de l'accompagnement entrepreneurial collectif au féminin" (ed.), Vidéo FNEGE-Médias, Paris.
2018
Scientific dissemination videos
Duchemin, M-H 2019, ‘Etudes de marché versus opinions virtuelles’, Survey Magazine, April.
2019
Articles in professional journals
Duchemin, M-H & Sohier, R 2019, ‘Maîtriser les données numériques en étude de marché : une compétence primordiale’, Survey Magazine, April.
2019
Articles in professional journals
Duchemin, M-H 2019, « Start-up Nation » : Quel enseignement innovant pour un « life style » entrepreneurial ?’, Le Journal des Grandes Ecoles, 22 october.
2019
Articles in professional journals
Condor, R & Duchemin, M-H 2019, ‘Les néo-paysans, des entrepreneurs comme les autres ?’, Blog EM Normandie, January, 3.
2019
Articles in professional journals