Marie ASHWIN

- Associate Professor in Marketing

Discipline department
Marketing & negociation unit
Teaching area
Methodology
Marketing
Bio
Professor in Marketing - EM Normandy, since 2008. She holds a Ph.D. in Marketing (South Bank University London, 2005). His fields of research revolve around market orientation, social networks and their impact on Generation Y, in addition to intercultural studies.
Degrees
Ph.D. in Marketing, South Bank University Londres, 2005
Professional experience
  • Since 2008 : Professor in Marketing, EM Normandie
  • 2007-2008 : Business School, University of Hertfordshire Development of bridging programme for undergraduate dissertation students in the Business School, UH
  • 2006-2007 : Business School, University of Hertfordshire Development and delivery of new Research Methods modules for students undertaking Undergraduate dissertations and work placement projects, UH
Near home
get in touch
Marie
Ashwin
ASSOCIATE PROFESSOR IN MARKETING
+33 (0)2 31 46 78 78
m.ashwin@em-normandie.fr

Searching Works

Publications

Year of publication

Type

Hirst Ashwin, M & Hirst, A 2016, 'Innovation on the RM curriculum to help develop research skills before the final year Master’s dissertation', 15th European Conference on Research Methodology for Business and Management, ACPI, London, United Kingdom, June, 9-10
2016
Academic communications

Bednall, D, Hirst Ashwin, M & Hirst, A 2013, 'In a word: Applying cognitive interviewing methods in legal market research', 12th European Conference on Research Methodology for Business and Management Studies, Guimaraes, Portugal, 4-7 juillet

2013
Academic communications
Hirst Ashwin, M 2013, 'Evaluating a newly implemented dissertation supervision system – views from both sides of the equation', 12th European Conference on Research Methodology for Business and Management Studies, ECRM, Guimaraes, Portugal, 4-7 juillet
2013
Academic communications
Hirst Ashwin, M & Hirst, A 2012, 'The drivers behind the establishment of a dissertation supervision process in the French Grande Ecole system', 11th European Conference on Research Methodology for Business and Management Studies (ECRM), ECRM, Bolton, United Kingdom, 28-29 juin
2012
Academic communications

Bednall, D, Hirst Ashwin, M & Hirst, A 2011, 'Trademarking color: The role of survey evidence', 15th Academy of Marketing Science (AMS) World Marketing Congress, AMS, Reims, France, 18-23 juillet

2011
Academic communications
Hirst Ashwin, M & Hirst, A 2011, 'Egalité, Fraternité, Liberté – A supervision journey across cultural frontiers', 10th European Conference on Research Methodologies (ECRM) for Business and Management Studies, ECRM, EM Normandie, Caen, France, 20-21 juin
2011
Academic communications
Hirst Ashwin, M & Hirst, A 2010, 'Spreading the Load - A Programme Team Approach to Delivering Methodology', 9th European Conference on Research Methodology (ECRM) for Business and Management Studies, ECRM, Madrid, Spain, 23-25 juin 2010
2010
Academic communications

Bednall, D, Hirst, A, Hirst Ashwin, M, Içöz, O, Hulten, B & Bednall, TC 2009, 'Social Networking, Social Harassment and Social Policy', Australian and New-Zeland Marketing Academy (ANZMAC) Annuel Conference, Melbourn, Australia, Nov. 30-Dec. 2

2009
Academic communications

Bednall, D, Hirst, A, Hirst Ashwin, M, Içöz, O, Hulten, B & Bednall, TC 2009, 'Social networking, social harassment and social policy', Australian and New-Zeland Marketing Academy Annual Conference, ANZMAC, Melbourn, Australia, 30 novembre-2 décembre

2009
Academic communications
Hirst Ashwin, M & Hirst, A 2009, 'Read, mark, learn and inwardly digest 'an international flavour to a literature review' with apologies to the book of commen prayer (1662)', 8th European Conference on Research Methodology for Business and Management Studies, ECRM, Valleta, Malte, 22-23 juin 2009
2009
Academic communications