Executive Education

Managing a Business Organisation

Picto E-learning

Training in e-learning

Language

Presentation

This training programme will help you understand the overall operations of a business organisation and the interactions between the various functions.

Learning Objectives

  • Understanding the overall operations of the business organisation and the interactions between the various functions
  • Mastering the basics of Accounting
  • Integrating the components of the Marketing Mix

Programme

  • Acquiring diagnosis and consulting tools
  • Becoming aware of the link between strategy and organisation
  • The Balance Sheet & the Profit & Loss Account
  • Fixing the cost price of a product according to the costs linked to the strategy adopted
  • Drafting a cash forecast
  • Knowing how to decide on a pricing policy in accordance with the product
  • Understanding how to select a distribution channel in view of your constraints
  • Knowing the various stages in the communication process

A simulation is set in the competitive environment within which the company operates.

Admission

To register, please fill out the following registration form.

Do not hesitate to contact Executive Education to learn more about which training programme to select depending on your profile.

Executive education resgistration form (french version)

Tuition fees and funding options

Fee: €1,000 for a 2-day training course

Many funding options are available. They will vary according to the profile and situation of the applicant: wage earner, unemployed, self-employed. Important note: training programme expenses may be deducted from your Taxable Revenues. Find out more about funding options

Contact
Near home
get in touch
EXECUTIVE
EDUCATION
Normandy
+33 (0)2 31 46 71 83
formationcontinue@em-normandie.fr
Near home
get in touch
EXECUTIVE
EDUCATION
Paris region
+33 (0)1 80 52 30 38
exed.paris@em-normandie.fr

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