Laurence HELENE

- Assistant Professor in Marketing

Discipline department
Marketing & negociation unit
Teaching area
Sale
Negotiation
Marketing
Entrepreneurship
Bio
She has been a professor in Marketing at EM Normandy since 2013. She holds a PhD in Management Science and is conducting research in the field of providing entrepreneurship training.
Degrees
PhD in  sciences Management, University Schools of Management, Caen, 2012
Professional experience
  • Since 2013 : Professor in Marketing - EM Normandie
  • 2011 - 2013 : Lecturer, University Schools of Management, Rouen
  • 2010 - 2011 : Lecturer, University Institute of Technology, Rouen
  • 2008 - 2010 : Graduate Assistant, University Institute of Technology, Rouen
Near home
get in touch
Laurence
Hélène
ASSISTANT PROFESSOR IN MARKETING
+33 (0) 2 31 46 78 78
lhelene@em-normandie.fr

Searching Works

Publications

Year of publication

Type

Alves, S & Hélène, L 2016, 'Le Professeur se réinvente : la révolution du 'Smarty'!', Gérer & Comprendre, no. 126, pp.39-50, December.; CNRS: 4; FNEGE: 3; HCERES: B
2016
Academic articles

Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.

2019
Academic communications
Aubry, M & Hélène, L 2016, 'Les apports de la formation à l’entrepreneuriat auprès des collégiens français', 13ème Congrès International Francophone en Entrepreneuriat et PME, Trois-Rivières, Québec, Canada, 26-28 octobre
2016
Academic communications
Hélène, L 2014, 'A cognitive mapping methodology for identifying the root causes of entrepreneurial failure', 59th annual conference of the International Council for Small Business (ICSB), Dublin, Ireland, 11-14 juin
2014
Academic communications
Hélène, L 2013, 'Les représentations des créateurs d’entreprise peuvent-elles contribuer à l’amélioration des pratiques d’accompagnement ?', 8ème Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, AEI, Fribourg, Switzerland, 22-25 octobre
2013
Academic communications

Alves, S & Hélène, L 2019, ‘Enseignement supérieur : Les profs se réinventent avec le numérique’, The Conversation, March, 11.

2019
Articles in professional journals