Laëtitia CONDAMIN

- Assistant Professor in Marketing

Discipline department
Marketing & negociation unit
Teaching area
Strategic Marketing
International Marketing
Marketing B2B
Marketing
Bio
Porfessor inMarketing at EM Normandie since 2016. She has spent a large part of her professional career in major multinational companies in the field of Marketing Studies and Consumer Knowledge. She is currently a PhD student and her research topic focuses on capturing the responsible perspective of marketing managers.
Degrees
 PhD candidate in Management sciences, University of Poitiers2012 Certified coach from l’Ecole des Psychologues Praticiens - Paris2003 Graduate (MasterII) in Management Sciences, University of Poitiers 
Professional experience
  • Since 2016:  Professor in Marketing -  EM Normandie
  • 2014-2016:  Lecturer in Marketing (ATER), IAE Limoges
  • 2012 - 2014: Lecturer in Marketing in various Business Schools (INSEEC, ESA, IESEG, ESSCA) and universities (Paris Dauphine, IAE Paris Sorbonne, IAE Nancy) - consultant
  • De 1989 à 2011: Professional in Marketing Studies and Knowledge of the consumer
  • 2003- 2011: Consumer and Market Insight Manager- Ice Cream and Frozen food, UNILEVER Italy
  • 2001- 2003 : Consumer Insight Manager- Coffee category, KRAFT FOODS
  • 1996-1998: Head of Research Marketing-Laboratoires Garnier, L’OREAL
  • 1992-1996: KRAFT JACOBS SUCHARD
    research fellow and Research Head  of confectionery division
  • 1989-1992:  quantitative research fellow, TAYLOR NELSON SOFRES 
Near home
get in touch
Laëtitia
Condamin
ASSISTANT PROFESSOR IN MARKETING
+33 (0)1 75 00 00 76
lcondamin@em-normandie.fr

Searching Works

Publications

Year of publication

Type

Condamin, L, De La Ville, V-I & Badulescu, C (eds) 2016, 'Registre de justification des managers face à la polémique de l'huile de palme : transition vers un marketing plus responsable ?', Revista Romana de Jurnalism si Comunicare, vol. 52, no. 2-3, pp.37-44

2016
Condamin, L 2018, 'Quelles conditions de possibilité pour une pratique marketing éthique ? Analyse des registres de justification mobilisés par les managers de produits agroalimentaires consommés par les enfants', Ph.D. in Management, Université de Poitiers à Angoulême
2018
PhD Dissertation / Accreditation to Supervise Management Research
Condamin, L 2017, 'Tensions et arbitrages dans la responsabilité des marques alimentaires s'adressant à la jeunesse ', ACFAS, Montréal, Canada, 9-10 mai
2017
Academic communications
Condamin, L 2016, 'What makes responsible marketing towards children possible? Exploring the marketing managers’ perspective', 7th International Conference on Child and Teen Consumption, Aalborg, Denmark, April, 26-29
2016
Academic communications
Condamin, L 2016, 'Cerner les conditions de possibilité d’un marketing responsable. Comment capturer la perspective des managers marketing ?', 2nde Journée de Recherche en Marketing du Grand-Est, Reims, France, 1er avril
2016
Academic communications
Condamin, L 2014, 'What makes responsible (ethical) marketing towards children consumers possible? The marketing managers perspective', 6th International Conference on Child and Teen Consumption, Edinburgh, United Kingdom, April
2014
Academic communications