Laëtitia CONDAMIN

Assistant Professor in Marketing

Discipline department
Marketing
Teaching area
Strategic Marketing
International Marketing
Marketing B2B
Marketing
Bio
Laëtitia Condamin is an Assistant Professor of Marketing. She joined EM Normandie in 2016. She has a PhD in management science from the Université de Poitiers, awarded in 2018. Her thesis is on capturing the responsible perspective of marketing managers. She spent a large part of her professional career in major multinational companies in the fields of Market Research and Consumer Knowledge.
Degrees
2018 : PhD in Management sciences, Université de Poitiers
Professional experience

Since 2016 : assistant professor in marketing, EM Normandie
2014-2016 : lecturer in marketing, IAE Limoges
2012-2014 : lecturer in marketing in various Business Schools, INSEEC, ESA, IESEG, ESSCA, Paris Dauphine, IAE Paris Sorbonne, IAE Nancy
1989-2011 : professional in marketing studies and knowledge of the consumer
2003-2011 : consumer and market insight manager, Ice Cream and Frozen food, UNILEVER Italy
2001-2003 : consumer insight manager coffee category, KRAFT FOODS
1996-1998 : head of research marketing, Laboratoires Garnier L’OREAL
1992-1996 : dresearch fellow and research head  of confectionery division, KRAFT JACOBS SUCHAR 
1989-1992 : quantitative research fellow, TAYLOR NELSON SOFRES 

Laëtitia
Condamin
+33 (0)1 75 00 00 76
lcondamin@em-normandie.fr

Publications

Publications

Year of publication

Type

Condamin, L 2018, 'Quelles conditions de possibilité pour une pratique marketing éthique ? Analyse des registres de justification mobilisés par les managers de produits agroalimentaires consommés par les enfants', Ph.D. in Management, Université de Poitiers, Potiers, France.

2018
PhD Dissertation / Accreditation to Supervise Management Research

Condamin, L & De La Ville, V-I 2019, ‘Les ancrages doxiques des managers marketing confrontés à la nécessité d’élaborer une posture éthique’, 16ème Congrès de l'ADERSE : Éthique, Gouvernance et RSE, Aix-en-Provence, March, 28-29.

2019
Academic communications

Condamin, L & De La Ville, V-I 2019, ‘CSR in the light of childhood’, Conference on CSR across the Atlantic: Reviews, Issues & Perspectives, UMASS, Boston, USA, May, 22-23.

2019
Academic communications

Condamin, L 2019, 'Quel territoire pour la marque ? Comment la représentation des territoires à défendre influe-t-elle sur les pratiques marketing responsables ?', 14e Congrès du RIODD - DEVELOPPEMENT DURABLE, La Rochelle, France, 25-27 septembre.

2019
Academic communications
Condamin, L 2017, 'Tensions et arbitrages dans la responsabilité des marques alimentaires s'adressant à la jeunesse ', ACFAS, Montréal, Canada, 9-10 mai
2017
Academic communications
Condamin, L 2016, 'What makes responsible marketing towards children possible? Exploring the marketing managers’ perspective', 7th International Conference on Child and Teen Consumption, Aalborg, Denmark, April, 26-29
2016
Academic communications
Condamin, L 2016, 'Cerner les conditions de possibilité d’un marketing responsable. Comment capturer la perspective des managers marketing ?', 2nde Journée de Recherche en Marketing du Grand-Est, Reims, France, 1er avril
2016
Academic communications
Condamin, L 2014, 'What makes responsible (ethical) marketing towards children consumers possible? The marketing managers perspective', 6th International Conference on Child and Teen Consumption, Edinburgh, United Kingdom, April
2014
Academic communications

Condamin, L, De La Ville, V-I & Badulescu, C (eds) 2016, 'Registre de justification des managers face à la polémique de l'huile de palme : transition vers un marketing plus responsable ?', Revista Romana de Jurnalism si Comunicare, vol. 52, no. 2-3, pp.37-44

2016
Other academic contributions