Julian HOFMANN

Associate Professor in Marketing

Discipline department
Marketing
Teaching area
Customer relations
International Marketing
Marketing
Marketing Introduction
Bio
Julian Hofmann is an Associate Professor of Marketing. He joined EM Normandie in 2016. He has a PhD in Management Science from the University of Cologne, Germany, awarded in 2012. His thesis is on brand management. His research interest is brand management, focusing on the entertainment and sport industries.
Degrees
2012 : PhD in Management, University of Cologne, Germany
Professional experience

Since 2016 : associate professor in marketing, EM Normandie
2013-2016 : assistant professor of marketing, University of Southern, Denmark
2012-2013 : postdoctoral researcher, University of Cologne, Germany 
2007-2012 : research assistant & doctoral student, University of Cologne, Germany
2005-2006 : graduate teaching assistant & grading assistant, Lund University, Sweden 
2004-2007 : graduate teaching assistant & grading assistant,University of Hamburg, Germany 

Julian
Hofmann
jhofmann@em-normandie.fr

Publications

Publications

Year of publication

Type

Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', PhD in Management, Université de Cologne, Cologne, Germany.

2012
PhD Dissertation / Accreditation to Supervise Management Research

Behrens, R, Zhang Foutz, N, Franklin, M, Funk, J, Gutierrez-Navratil, F, Hofmann, J & Leibfried, U 2020, 'Leveraging analytics to produce compelling and profitable film content', Journal of Cultural Economics, January. CNRS 3, HCERES B. 

2020
Academic articles

Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L 2020, 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing, Vol. 35, N. 3, pp. 524–536. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2 

2020
Academic articles

Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review  and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2

2019
Academic articles

Hofmann, J, Schnitta, O, Johnen, M & Kottermann, P 2019, ‘Talent or popularity: What drives market value and brand image for human brands?’, Journal of Business Research, online le 16/05/2019. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3

2019
Academic articles

Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A; ABS 4

2017
Academic articles
Volckner, F & Hofmann, J 2007, 'The price-perceived quality relationship: A meta-analytic review and assessment of its determinants', Marketing Letters, vol. 18, no. 3, pp.181-196; CNRS: 2
2007
Academic articles

Mandjak, T, Hofmann, J, Sohier, R, Zaman, M, Fedi, L, Lavissiere, A, Munkacsy, A & Jaszberényi, M 2020, ‘The interface between B2B and B2C: the example of cruise industry’, IMP conference,  Örebro, Sweden, September 3-4.

2020
Academic communications

Gundlach, H & Hofmann, J 2019, Information Search. Behavioural Economies. Relevance Decisions. To what extent do machine algorithms of Internet intermediaries replace the opinions of journalist in consumers' relevance assessment of information and formation of opinion?', 2019 Annual Conference of the European Media Management Association, Limassol, Cyprus, June 5-7.

2019
Academic communications

Hofmann, J 2019, ‘What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers’, EMAC 48th Annual Conference, Hamburg, Germany, May 28-June, 1.

2019
Academic communications