Julian HOFMANN
Associate Professor in Marketing - Head of Marketing Department
Discipline department
Marketing
Teaching area
Customer relations
International Marketing
Marketing
Marketing Introduction
Bio
Julian Hofmann is an Associate Professor of Marketing. He joined EM Normandie in 2016. He has a PhD in Management Science from the University of Cologne, Germany, awarded in 2012. His thesis is on brand management. His research interest is brand management, focusing on the entertainment and sport industries. He is the Head of Marketing Department.
Degrees
2012 : PhD in Management, University of Cologne, Germany
Professional experience
Since 2016 : associate professor in marketing, EM Normandie
2013-2016 : assistant professor of marketing, University of Southern, Denmark
2012-2013 : postdoctoral researcher, University of Cologne, Germany
2007-2012 : research assistant & doctoral student, University of Cologne, Germany
2005-2006 : graduate teaching assistant & grading assistant, Lund University, Sweden
2004-2007 : graduate teaching assistant & grading assistant,University of Hamburg, Germany
Publications
Publications
Year of publication
Nhà cung cấp
Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', PhD in Management, Université de Cologne, Cologne, Germany.
2012
PhD Dissertation / Accreditation to Supervise Management Research
Schnittka, O, Hofmann, J, Johnen, M, Erfgen, C & Rezvani, Z (forthcoming), 'Brand Evaluations in Sponsorship versus Celebrity Endorsement', International Journal of Market Research. FNEGE : 3 ; ABS : 2 ; HCERES : B.
2023
Academic articles
Behrens, R, Zhang Foutz, N, Franklin, M, Funk, J, Gutierrez-Navratil, F, Hofmann, J & Leibfried, U 2021, 'Leveraging analytics to produce compelling and profitable film content', Journal of Cultural Economics, vol. 45, juin, pp 171–211. CNRS 3, HCERES B.
2021
Academic articles
Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L 2020, 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing, Vol. 35, N. 3, pp. 524–536. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS 2.
2020
Academic articles
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2
2019
Academic articles
Hofmann, J, Schnitta, O, Johnen, M & Kottermann, P 2019, ‘Talent or popularity: What drives market value and brand image for human brands?’, Journal of Business Research, vol. 124, pp. 748-758. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3
2019
Academic articles
Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A; ABS 4
2017
Academic articles
Volckner, F & Hofmann, J 2007, 'The price-perceived quality relationship: A meta-analytic review and assessment of its determinants', Marketing Letters, vol. 18, no. 3, pp.181-196; CNRS: 2
2007
Academic articles
Pantin-Sohier, G, Sohier, R, Sohier, A & Hofmann, J 2022, 'The Impact of Rap Endorsers on Luxury Brand Personality', EMAC, Budapest, Hungary, May 24-27.
2022
Academic communications
Wasser, F, Greve, G, Schnittka, O, Johnen, M, Hofmann, J 2021, 'How competitive advertising investments moderate advertising effectiveness in high- and low-informative media channels', The 50th Annual Conference of the European Marketing Association (EMAC), Madrid, Spain, May 24-25.
2021
Academic communications