Julian HOFMANN
Academic Director of Graduate Program International Business - Associate Professor in Marketing
Discipline department
Marketing & negociation unit
Teaching area
Customer relations
International Marketing
Marketing
Marketing Introduction
Bio
Professor in Marketing at EM Normandy since 2016. He is a doctor in Management Sciences. He conducts research in the field of brands and is interested in studying the impact of stars on the success of a film.
Degrees
Ph.D in Marketing (December 2012 - University of Cologne - Germany)
Professional experience
Since 2016: Professor in Marketing - EM Normandie
University of Southern Denmark (Campus Esbjerg) - 2013 - 2016 / Assistant professor of marketing
University of Cologne, Germany - 2012-2013 / Postdoctoral researcher
University of Cologne, Germany - 2007 - 2012 / Research assistant & doctoral student
Lund University (Campus Helsingborg), Sweden - 2005 - 2006 / Graduate teaching assistant & grading assistant
University of Hamburg, Germany - 2004 - 2007 / Graduate teaching assistant & grading assistant
2007 - 2013 : Academic Center for Brand Management and Marketing (ZMM) Hamburg - Germany
Near home
get in touch
Searching Works
Publications
Year of publication
Type
Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', Ph.D. in Management, Université de Cologne (Allemagne)
2012
PhD Dissertation / Accreditation to Supervise Management Research
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R (forthcoming), 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy. CNRS: 3 ; HCERES: B
2019
Academic articles
Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A
2017
Academic articles
Volckner, F & Hofmann, J 2007, 'The price-perceived quality relationship: A meta-analytic review and assessment of its determinants', Marketing Letters, vol. 18, no. 3, pp.181-196; CNRS: 2
2007
Academic articles
Clement, M, Schulz, P, Burmester, A & Hofmann, J 2018, 'The impact of critical reviews on the success of digital entertainment products', BI-Journal of the Academy of Marketing Science Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses, Oslo, Norway, June, 3-5
2018
Academic communications
Hofmann, J, Schnittka, O, Kottemann, P & Johnen, M 2018, ''Talent or popularity? An empirical analysis of the determinants of the brand image of human brands through the example of professional football players', 3rd Sport Marketing and Sponsorship Conference, San Diego, USA, March, 8-10
2018
Academic communications
Lavissière, A, Mandjak, T & Hofmann, J 2018, 'A nested business network model: The network Rubik’s Cube', 26th Annual Conference of the International Association of Maritime Economists (IAME 2018), Mombasa, Kenya, Sept, 11-14.
2018
Academic communications
Hofmann, J, Kottemann, P, Schnittka, O & Johnen, M 2018, 'Talent or popularity? An empirical analysis of the determinants of the brand image of human brands through the example of professional football players', 47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, United Kingdom, May, 29-June, 1
2018
Academic communications
Lavissière, A, Mandjak, T & Hofmann, J 2018, ''A nested business network model: The network Rubik’s Cube', 26th Annual Conference of the International Association of Maritime Economists (IAME 2018), Mombasa, Kenya, Sept, 11-14
2018
Academic communications
Schnittka, O, Hofmann, J, Johnen, M & Erfgen, C 2018, 'Fighting for the budget: Analyzing mediating and moderating drivers of the comparative effect of sponsorships and celebrity endorsements', 3rd Sport Marketing and Sponsorship conference, San Diego, USA, March, 8-10
2018
Academic communications