Since 2016 : associate professor in marketing, EM Normandie
2013-2016 : assistant professor of marketing, University of Southern, Denmark
2012-2013 : postdoctoral researcher, University of Cologne, Germany
2007-2012 : research assistant & doctoral student, University of Cologne, Germany
2005-2006 : graduate teaching assistant & grading assistant, Lund University, Sweden
2004-2007 : graduate teaching assistant & grading assistant,University of Hamburg, Germany
Year of publication
Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', PhD in Management, Université de Cologne, Cologne, Germany.
Behrens, R, Zhang Foutz, N, Franklin, M, Funk, J, Gutierrez-Navratil, F, Hofmann, J & Leibfried, U 2020, 'Leveraging analytics to produce compelling and profitable film content', Journal of Cultural Economics, January. CNRS 3, HCERES B.
Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L 2020, 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing, Vol. 35, N. 3, pp. 524–536. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS 2.
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2
Hofmann, J, Schnitta, O, Johnen, M & Kottermann, P 2019, ‘Talent or popularity: What drives market value and brand image for human brands?’, Journal of Business Research, online le 16/05/2019. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3
Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A; ABS 4
Mandjak, T, Hofmann, J, Sohier, R, Zaman, M, Fedi, L, Lavissiere, A, Munkacsy, A & Jaszberényi, M 2020, ‘The interface between B2B and B2C: the example of cruise industry’, IMP conference, Örebro, Sweden, September 3-4.
Hofmann, J 2019, ‘What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers’, EMAC 48th Annual Conference, Hamburg, Germany, May 28-June, 1.
Schulz, P, Clement, M, Burmester, A & Hofmann, J 2019, ‘The role of professional critics for product success – a meta-analysis', 2019 Annual Conference of the European Media Management Association, Limassol, Cyprus, June 5-7.