With the International Marketing and Business Development specialisation, prepare yourself to excel in marketing and negotiation in a culturally differentiated international environment.
Develop your future career internationally and prepare yourself to communicate with partners from different cultures. Apply the techniques of market research, business planning, negotiation, logistics and law applied to international trade. Develop your versatility by joining a course designed around different skill blocks: marketing processes, international operations management, intercultural business, market research, international marketing in practice, marketing innovations, international business in practice...
This is a programme that produces professionals. Students learn and apply a range of international business and marketing techniques in areas such as market research, business plans, negotiating, logistics and legal techniques involved in international trade, etc. The programme is designed in skills blocks to help students become more versatile. Exposure to intercultural influences is a highlight of the course.
Delphine MINCHELLA
Academic Director of Graduate Programme in International Marketing and Business Development
The EM Normandie's Master in Management is recognised worldwide:
The two-year Master's degree is open to international students who hold a non-French degree obtained after at least three years of higher education outside France (Licence degree, Bachelor degree, Benke...).
The first year allows you to choose between various majors. Specialise in the last year by choosing the M2 International Marketing and Business Development specialisation that consists of the following subjects:
Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.
Throughout the year, get involved in various professionalising projects that will help you prepare for the business world:
With the "International Marketing and Business Development" specialisation, become an expert in international business and marketing and land your dream job in one of these areas: