Alternance commerce international

"International Marketing and Business Development" specialisation

In the final year of the Master in Management, choose your specialisation in marketing and international trade on the Caen Campus.
Teaching in english
Programme taught in English
Caen campus
Cooperative track
Classical route

Your international marketing degree in a world-renowned Business School

With the International Marketing and Business Development specialisation, prepare yourself to excel in marketing and negotiation in a culturally differentiated international environment.

Develop your future career internationally and prepare yourself to communicate with partners from different cultures. Apply the techniques of market research, business planning, negotiation, logistics and law applied to international trade. Develop your versatility by joining a course designed around different skill blocks: marketing processes, international operations management, intercultural business, market research, international marketing in practice, marketing innovations, international business in practice...

This is a programme that produces professionals. Students learn and apply a range of international business and marketing techniques in areas such as market research, business plans, negotiating, logistics and legal techniques involved in international trade, etc. The programme is designed in skills blocks to help students become more versatile. Exposure to intercultural influences is a highlight of the course.

Academic Director of Graduate Programme in International Marketing and Business Development


International marketing degree programme

The EM Normandie's Master in Management is recognised worldwide:

  • Top 80 of the best Masters in Management worldwide in the Financial Times ranking.
  • Top 100 of QS World University Rankings.

The two-year Master's degree is open to international students who hold a non-French degree obtained after at least three years of higher education outside France (Licence degree, Bachelor degree, Benke...).

The first year allows you to choose between various majors. Specialise in the last year by choosing the M2 International Marketing and Business Development specialisation that consists of the following subjects:

  • Marketing processes
  • International operations management
  • Cross-national business
  • Market research
  • Digital marketing and services marketing
  • Marketing innovation
  • International business development
  • International marketing and business development in practice: Career Path, Business Challenge,
  • Business Game
  • French language and culture
  • Thesis

Work experience during the International marketing degree

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.

Throughout the year, get involved in various professionalising projects that will help you prepare for the business world:

  • A business game: decision-making in an international context
  • 2 two-week business challenges: negotiation and/or international marketing
  • 4-to-6-month internship in France or internationally

Career opportunities after the international marketing degree

With the "International Marketing and Business Development" specialisation, become an expert in international business and marketing and land your dream job in one of these areas:

  • Business Analyst
  • Category Manager
  • Digital Marketer
  • Export/Import Manager
  • International Brand Manager
  • International Marketing Consultant
  • International Project Manager
  • International Sales Manager
  • Marketing Manager
  • Product Manager
  • Subsidiary Manager
  • Zone Manager

International trade and marketing courses