Alternance commerce international

"International Marketing and Business Development" specialisation

In the final year of the Master in Management, choose your specialisation in marketing and international trade on the Caen Campus.
Teaching in english
Programme taught in English
Caen campus
Cooperative track
Classical route or work-study

Your international marketing degree in a world-renowned Business School

With the International Marketing and Business Development specialisation, prepare yourself to excel in marketing and negotiation in a culturally differentiated international environment.

Develop your future career internationally and prepare yourself to communicate with partners from different cultures. Apply the techniques of market research, business planning, negotiation, logistics and law applied to international trade. Develop your versatility by joining a course designed around different skill blocks: marketing processes, international operations management, intercultural business, market research, international marketing in practice, marketing innovations, international business in practice...

This M2 specialisation from the Master in Management is accessible both in the classical route and as a work-study programme (under specific conditions for international students).


International marketing degree programme

The M2 International Marketing and Business Development specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • International Business Environment
  • Marketing in Cross-Cultural Context
  • Negotiation in Cross-Cultural Context
  • Intercultural issues in Human Interaction
  • Induction seminar
  • Career Management
  • Foreign Language: French
  • Methodology
  • ...

Work experience during the International marketing degree

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.

During the final year, opt for the classic route offering you numerous professionalising projects and punctuated by a final internship.  

Classical route

1 business game
2 in-company challenges
1 internship of 4 to 6 months in France or abroad + thesis

Career opportunities after the international marketing degree

With the "International Marketing and Business Development" specialisation, become an expert in international business and marketing and land your dream job in one of these areas:

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Director
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Export/Import Manager
  • Business Analyst

International trade and marketing courses