Year 5 of the Master in Management (Programme Grande Ecole)
The fifth year of the Master in Management (Programme Grande Ecole) is a turning point as you will choose a specialisation which matches your professional expectations. You may elect to take this specialisation either:
- On one of the school’s 5 campuses to follow one of the 17 specialisations, including 7 in English and as a cooperative track
- Or, with one of the French Partners of EM Normandie: Université de Caen, Burgundy School of Business (BSB) and Grenoble Ecole de de Management (GEM)
- Or, with one of the School’s international partners to obtain a double-degree
Choosing a Cooperative Track with EM Normandie
Choosing a cooperative track at EM Normandie means relying on the reference of business schools, benefiting from personalised support and a strong corporate network in all industries.
Take a step ahead of your future by choosing one of the following specialisations:
- Audit and Corporate Finance
- Entrepreneurs
- Financial Data Management
- Human Resources Manager
- Information Systems and Digital Manager
- Startup and Digital Development
- Development Strategies and Territories
- Digital Dtrategy and Innovation
- Marketing Strategy and Business Development
- Supply Chain Management
Specialisations taught in French
Audit and Corporate Finance
Specialisation available as a Cooperative Track | Le Havre Campus
The Year 5 Audit and Corporate Finance prepares students for operational positions in Auditing, Management Control, Banking and Finance.
Programme
- Finance and Accounting
- Financial Analysis and Assessment
- Economics
- Management and Information Systems
- Management and Management Controlling
- Auditing
- Business English
Professional Experience
| Standard Track | Cooperative Track |
|---|---|
|
Business Plan Seminar Business Plan Challenge 6-month internship in France or abroad + thesis |
Business Plan Seminar Period in the company + Lectures on campus from October to late April, then full-time in the company until the end of the contract |
Professional Development through the Career Path scheme (MBTI Test, Individual Coaching …)
This degree validates 3 exams of the Diplôme Supérieur de Comptabilité et Gestion (DSCG): Finance (U2), Oral Test in Economics partially administered in English (U6) and Professional Relations (U7).
Careers
- Management Controller
- Chartered Accountant
- Auditor
- Financial Auditor
- Risk Manager
- Treasurer
- Accounts Manager
- Financial Manager
Digital Strategy and Innovation
Specialisation available as a Cooperative Track | Paris Campus
The Year 5 Digital Management prepares for the new challenges raised by the Digital Transformation. It caters for students who wish to have a professional career in this environment and succeed with utmost efficiency.
Programme
- Understanding the Digital Transformation
- Data Management & Analysis
- Digital Marketing
- Digital Project Management
- Thesis
Professional Experience
- 3 In-company Challenges
- 1 six-month internship
- Professional Development through the Career Path scheme (MBTI Test, individual coaching …)
Careers
- Project Manager
- Head of Strategy and Future Trends Analysis
- Product Owner
- Business Analyst
- IS Manager
- Head of Ecosystem Relations
Entrepreneurship
Specialisation available as a Cooperative Track | Le Havre Campus
The Year 5 Entrepreneurship will develop your ability to take risks and work in a team, essential qualities to become a successful manager.
Programme
- Sales Negotiation and Techniques
- Personal Development
- Speech Techniques
- Entrepreneurial Projects
- English (Real-life international development project through the SIFE International Competition)
Professional Experience
- 2 In-company Consulting Projects
- 2 In-company Challenges
- Professional development as part of the Career Path scheme (MBTI test, individual coaching, etc.)
Careers
- CEO
- General Manager
- Subsidiary Manager
- Head of Profit Centre
- Business Engineer
- Project Manager
- Business Start-up Manager
Financial Data Management
Specialisation available as a Cooperative Track | Caen Campus
Presentation
As a corporate function, Finance has undergone marked evolution due to the larger and larger role given to new technologies. This evolution raises major challenges:
- Gigantic volume of data collected
- Data analysis in real time
- New expectations among Finance professionals
- Human-Machine relationship questioning
- Cultural and organisational changes
- Cybersecurity and personal data protection in question
The Master's Degree Year 2 in Financial Data Management will allow you to take up such challenges and prepare you for positions in Finance both today and in the future. The programme is strongly international and 25% of courses are given in English.
Learning Objectives
The objective is to hold the keys to the digital transformation in the world of Finance and to become a 4.0 CFO who can contribute to an organisation thanks to:
- Full knowledge of Corporate Management and Finance core principles
- Command of digital technologies and tools as well as Big Data and Artificial Intelligence
Thanks to a teaching approach based on computer-assisted case studies, students will become Finance experts, able to run Data Banks and Predictive Tools as well as to manage multidisciplinary teams.
Programme Overview
Data and IS Architecture
Leading a Digital Project - Digital Language - Data and Automation Management Tools - AI Tools
Data and Cybersecurity Governance
Law, Ethics and Data Ownership - Storage - Blockchain - Data Transfer Security
Corporate Finance
Consolidated Accounts - IFRS Standards - Taxation - Financial Engineering
4.0 CFO
Managing multidisciplinary teams - Risk Management - CSR
Financial Communication
Role of the Business Partner - Managing Communication Interface
Decision Making and Predictive Tools
Business Intelligence - Budget Modelling - Building a Strategy
Modelling Performance
Management Controlling - Extracting Quality Data - KPIs - Dynamic Decision-making Dashboards
Professional Experience
The Master's Degree Year 2 in Financial Data Management offers students many opportunities for immersion thanks to use cases to allow them to learn about the digital revolution in the Financial sector and gauge its stakes fully:
- Corporate Challenge
- Field visits to companies
- Study Trip
- Finance Boot Camp
- Etc.
Careers
Whether in Finance or Financial Data Management, for all positions as Junior Consultant Specialised in Digital Transformation, this Degree prepares for all aspects of new occupations linked to Finance 4.0:
- Financial Manager
- Business Data Manager
- Financial Data Manager
- Financial Analyst
- Reporting Analyst
- Performance Manager
- Financial and Systems Auditor
- Treasurer
- Financial Transformation Consultant
- Etc.
HR Manager
Specialisation available as a Cooperative Track | Paris Campus
The Year 5 HR Manager aims to give students those competencies required to help their team members move on, to contribute to the success of the company/employee pair (through employability and competencies) and to create the conditions for a work organisation which develops individual competencies.
Programme
- Principles of HR
- Understanding the Human Aspect in Organisations
- Managing Professional Relations
- Interpersonal Relationships at Work
- Competencies Management.
- Competency Management by Work Organisations in France
- International Competency Management
- Strategic Steering of the HR Function
Professional Experience
| Standard Track | Cooperative Track |
|---|---|
|
In-company Consulting Projects HR Contest 6-month Internship in France or abroad + thesis |
Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract |
Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Careers
- HR Manager
- Head of HR
- Social Auditor
- Head Hunter
- e-recruitment Project Manager
- Labour Law Specialist
- HR Management Consultant
Information Systems Management
Specialisation available as a Cooperative Track | Caen Campus
The Year 5 Information Systems Management trains experts in Information Systems Management in mastery of both the management of new technologies and Process and Human Resource management.
Programme
- Information Systems Strategy
- Information Systems Management
- IS Architecture and Applications
- Occupations and IS
- Personal Development
- Research Methodology
Professional Experience
| Standard Track | Cooperative Track |
|---|---|
|
Seminars and lectures Challenge and In-company Consulting Projects Long-term Consulting Project (combining short and long periods) 6-month Internship in France or abroad + thesis |
Seminars Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract |
Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Careers
- Information Systems Manager
- Computer Development Manager
- Contractor Consultant
- Urban Planner - Functional Architect
- Infrastructures and Computer Production Manager
- Computer Production Engineer
- Head of Computer Security
- Consultant and Account Manager
Marketing, Communication and Agrifood Engineering
In partnership with Rouen UniLaSalle Campus
The Year 5 Marketing, Communication and Agrifood Engineering trains senior executives for the Agrifood industry (processing industries, distributors, etc.)
Programme
- Soft skills & Further Knowledge
- New Food Consumption Behaviours: stakes and analyses
- Online/ Offline Communication Strategies
- Agrifood Products Marketing and Retail
- Agrifood Innovation Techniques
- Mark’eating™ Project
- In-company missions
Professional Experience
- 1 In-company Consulting Project
- 1 six-month Internship
- Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Careers
- Brand Manager
- Category Manager
- Head of Cross-channel Marketing
- Head of Operational Marketing and Communication
- Social Media Marketing Manager
- Head of Development
- Communication Manager, Project Manager, Trade Marketing
Marketing Strategy & Business Development
Specialisation available as a Cooperative Track | Le Havre Campus
The Year 5 Marketing Strategy & Business Development trains students for positions in Marketing, Multi-Channel Marketing, Communication and Sales.
Programme
- Personal Development
- Negotiation and Sales Techniques
- Marketing and Sales Strategy
- International Sales Development
- Customer Relation and e-Marketing
- Job Seeking Techniques
- Sales Team Management
- Retail and Brand Management
- CSR
- E-marketing Project and Customer Relation Management
- English
- Thesis
Professional Experience
| Standard Track | Cooperative Track |
|---|---|
|
Marketing and Sales Strategy Consulting Project Sales Development Challenge (1st semester) and Communication Challenge (2nd semester) 6-month Internship in France or abroad + Thesis |
Seminars Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract |
Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Careers
- Head of Sales
- Assistant Product Manager
- Product Manager
- Head of Marketing
- Head of Communication
- Head of Webmarketing
- Shop Department Head
- POS Head
Start-up & Digital Development
Specialisation available as a Cooperative Track | Caen Campus | Programme supported by InsIDE
The Year 5 Start-up & Digital Development helps develop a global view of Digital Transformation stakes and creation mechanisms in a changing economy.
Programme
- Introduction: Digital Transition and Entrepreneurial Attitudes
- English
- Research Methodology
The programme then extends over three training seminars which correspond to the main steps in the life of a start-up or any other business project:
- Priming
- Launch
- Growth
Professional Experience
| Standard Track | Cooperative Track |
|---|---|
|
In-company Consulting Project or Challenge 6-month Internship in France or abroad + Thesis |
Seminars Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract |
Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Careers
- Web-marketer
- Community Manager
- Head of Mobile Strategy
- Head of e-commerce
- Digital Brand Manager
- Digital Planner
- Head of Digital Profit Centre
- Digital Marketing Executive
- Project Manager (whether digital or not)
Territorial Development Str@tegy
Specialisation available as a Cooperative Track | Caen Campus
The Year 5 Territorial Development Str@tegy is only offered as a Cooperative Track through a Professionalisation Contract or a Cooperative Agreement. It trains local development specialists to serve companies and territories.
Programme
- Territory Tools and Analysis
- Development Strategies and Policies
- Transitions, Sustainability and Territories
- Business Organisations, Economic Development and Territories
- Professional Competencies
Professional Experience
| Standard Track | Cooperative Track |
|---|---|
|
In-company Consulting Project 6-month Internship in France or Abroad + thesis |
Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract. |
Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Career
- Territory Developer
- Business Engineer
- Lobbyist
- Head of Economic or Urban Project …
Specialisations taught in English
Students participating in these programs with our partners will have 2 opportunities:
- Aim for the Master in Management at EM Normandie only
- Obtain the Master in Management and the MSc or MS double-diploma
Banking, Finance and FinTech
Oxford Campus
The Year 5 Banking, Finance and FinTech trains executives with a strong financial culture, who understand the new entrants in this sector.
Programme
- Accounting & Finance
- Banking
- Information System & Tools
- Entrepreneurship & Management
- Auditing
- FinTech
- Internship
- Thesis
Professional Experience
- 1 In-company Consulting Project
- 1 Challenge
- Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
- 1 6-month Internship + Thesis
Careers
- On-line Client Adviser
- Strategic Analyst
- Business Developer Web
- Project Manager
Cross-Cultural Marketing & Negotiation
Caen Campus
The Year 5 Cross-Cultural Marketing & Negotiation aims to develop your competencies, knowledge and qualities required for Marketing and Negotiation functions in an international environment with pronounced cultural differences.
Programme
- International Business Environment
- Marketing in Cross-Cultural Context
- Negotiation in Cross-Cultural Context
- Intercultural issues in Human Interaction
- Region Specific Issues. (Options: Asia Pacific, North America, South America, Russia, Africa ...)
- Induction seminar
- Career Management
- Foreign Language: French
- Methodology
Professional Experience
- 1 In-company Consulting Project
- 1 Challenge
- Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
- 1 six-month Internship + Thesis
Careers
- Product Manager
- Category Manager
- International Brand Manager
- Regional Sales Manager
- International Sales Manager
- International Project Manager
- International Marketing Consultant
- Head of Export/Import
Digital Sales
Dublin Campus – Opening in September 2020
The Year 5 Digital Sales trains specialists for positions in Digital Sales, able to work in an international environment.
Programme
- New Customer Behaviours
- The new role of the Manager (leadership and trust)
- Evaluation
- Digital and MultiChannel Marketing (acquisition/recruitment - conversion - loyalty).
- E-business & Multi-channel Marketing
- Relationship Marketing
- Social Media Strategy
- Digital B2B Strategies
- Digital Identity
- Law and e-Commerce
- Mastering Digital Tools (Coding, Crm, Website Design, e-mail Marketing, …)
Careers
- Head of e-Commerce
- Product Owner
- Country Manager
- Head of Acquisitions
- Business Developer…
International Business
Le Havre Campus
The Year 5 International Business trains executives who can work in an international environment with a wider mindset in various areas such as Management, Finance, Marketing, Human Resources, etc.
Programme
- Cross-cultural Management
- Global Marketing
- Global Finance
- International Human Resources
- International Sustainable Development
- International Operations Management
- International Project Management and Risk Management
- International Business in Practice
- International Business Law
- Global Political Economics
- Strategic Management
- Research Methods
- Seminars with Professionals
- Career Management
Professional Experience
- 3 Challenges
- 1 6-month Internship in France or abroad + 1 Thesis
- Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
Careers
- Marketing and e-commerce Coordinator
- Product Support Specialist
- Sales Manager
- Import-export Manager
- International Marketing Manager
International Events Management
Paris Campus
The Events Industry is a dynamic and fast-growing sector that requires a specific knowledge in the Events environment, Project Management, Marketing and Financial aspects in order to be successful.
The M2 International Events Management Programme enables students to acquire the theoretical knowledge, field expertise and competencies required to take up positions in the Events sector in France or abroad.
Learning Objectives
- Understand the events environment and its challenges
- Identify the role of events in the marketing mix
- Implement the stages in the management of an event project
- Develop key soft skills to thrive in events management
- Extend your expertise by putting in practice the knowledge
Programme
- Events Environment
- Events Marketing Mix
- Events Management
- Professional and Personal Development
- Thesis
- Internship
Professional Experience
- 1 two-week challenge in Semester 1
- 1 four-week Junior Consulting Project in Semester 2
- 1 two-week challenge in Semester 2
- Field visits to French companies specialised in Events
- A business trip to Las Vegas
Careers
- Head of Events Projects in Agencies, Hotels, Convention Centres
- Events Communication Executive
- Head of Media Relations
- Customer Manager - Business Developer
International Logistics and Port Management
Specialisation available as a Cooperative Track | Le Havre Campus
The Year 5 International Logistics and Port Management aims to developstudents’ expertise in all occupations linked to the global management of logistics flows and port operations.
Programme
- Basics of Logistics
- Basics of Operations Management
- Logistics Performance
- Techniques and Methods
- Transport Modes
- International Trade
- Humanitarian and Distribution Management
- Thesis
Professional Experience
- 1 In-company Consulting Project
- 2 Challenges in Logistics Flows Modelling and Optimisation
- Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
- 1 x 6-month Internship in France or abroad + Thesis
Careers
- Head of Logistics Operations
- Head of Logistics Flows
- Logistics Analyst
- Head of Logistics Project
- Logistics Services Buyer
- Head of Distribution/Warehousing
- Logistics Operations Controller
- Logistics Consultant
- International Transport Organiser
- Head of Port Platform
Supply Chain Management
Specialisation available as a Cooperative Track | Le Havre Campus
The Year 5 Supply Chain Management trains managers who can redesign physical and information flows in order to implement the best strategy.
Programme
- Basics of Logistics
- Basics of Operations Management
- Logistics Performance
- Techniques and Methods
- Transport Modes
- International Trade
- Humanitarian and Distribution Management
- Thesis
Professional Experiences
- 1 In-company Consulting Project
- 1 Challenge: Designing and Optimising a Supply Chain
- Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)
- 1 x 6-month Internship in France or abroad + Thesis
Careers
- Supply Chain Manager
- Head of Industrial Operations
- Head of Planning and Scheduling
- Head of Procurement
- Head of Logistics Flows
- Product Manager
- Industrial Buyer
- Supply Chain Controller
Specialisations with our partners
Students taking these programmes with our partners may acquire:
- EM Normandie's Master in Management only,
- Or a double degree, EM Normandie's Master in Management and our partners’ MSc MS *
* All the local degree requirements will have to be fulfilled, EM Normandie's tuition fee for the M2 year paid out together with a €2,000 supplement paid directly to the partner. Students will then be awarded the two degrees.
Business Development
Grenoble Campus - Grenoble Ecole de Management
Taught in english
The objective of this programme is to build the abilities and skills to develop and lead business in an international and multicultural environment.
Programme
Introductory session to the Fundamental Principles of Business
- Leadership, teambuilding and managerial creativity
- Corporate finance and business plan
- Accounting
- Research methods for managers
- Mergers, acquisitions and restructuring
- International negotiations
- Budgeting and control
- Legal environment of international trade
- Economy
Specialisations
- Planning a new business
- Digital transformation in business
- International marketing management
- Marketing digital 1 : Introduction to digital
- Digital Marketing 2: Integrated marketing communication, strategy & and digital models
- Marketing research
- Project management
- Entrepreneurship and Opportunities
- Purchasing
- Setting up strategic key accounts
- Sale of consulting services
- Study tour
- Real case study
- Project Proposal
Careers
Sales
- Business Developer
- Account Manager
- Account Executive
- District Manager
- Sales Manager
- Area Sales Promoter
- Sales Section Manager
- Strategic Branding
- Digital Strategy
- Product Communication
- International Marketing Manager
- International Marketing Assistant
Business Development & Entrepreneurship
- Business Analyst
- Innovation and Management Consultant
- Department Manager
- Strategic and Enterprise and Business Planning
- Delivery Manager
Innovation, strategy & entrepreneurship
Grenoble Campus - Grenoble Ecole de Management
Taught in english
The aim of the MSc Innovation, Strategy and Entrepreneurship is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organisations.
Programme
- Final Management Project
- Foreign Languages
- Live Business Case Studies
The programme is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed on a distance-learning basis and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future careers.
Careers
Sales
- Business Developer
- Account Manager
- Account Executive
- District Manager
- Sales Manager
- Area Sales Promoter
- Sales Section Manager
- Strategic Branding
- Digital Strategy
- Product Communication
- International Marketing Manager
- International Marketing Assistant
Business Development & Entrepreneurship
- Business Analyst
- Innovation and Management Consultant
- Department Manager
- Strategic and Enterprise and Business Planning
- Delivery Manager
Management of cultural entreprises and creative industries
Paris Campus - BSB Burgundy School of Business
The MS Management of cultural entreprises and creative industries trains professionals to serve designers and their works to support them during funding, production, circulation and mediation phases.
Programme
- Structures, Strategies and Sectoral Occupations
- Contracts for Culture and Creative Industries
- Marketing & Communication in Fine Arts and Culture
- Cultural Projects Engineering
- Budget and Financial Management
- Entrepreneurship for Creative and Cultural Industries
- Management of organisations and projects for Cultural and Creative Industries
- European and International Cultural Issues
- Political and Institutional Environment for cultural and Creative Organisations
- Legal Structures for Cultural and Creative Organisations
- Technologies, Production Processes and Cultural Promotion
- Private Partnerships, Sponsoring and Fundraising
- Upgrading Intercultural Communication in English
- Professional Project and Personal Development
- Methods and Practices for the In-company Consulting Project and the Professional Thesis
Professional Experience
- 4-day European Seminar in Cultural Management
- 4 to 6-month Professional Consulting Project
- Professional Thesis
Careers
- Management Consultant
- Head of Media Relations
- Sales Promotion
- Assistant to Senior Management
- Artistic Coordinator
Wine Management
Dijon Campus - Burgundy School of Business
Taught in english
The MSc Wine Management is geared towards recent graduates and students who wish to start a career in wine management but have no specific prior experience in the wine industry.
Programme
- Course in Wine Basics
- Wine Management Courses
- Practical Approach Courses
Careers
- Brand Manager
- Import-export Manager
- Sales Executive or Commercial Agent
- Administration and Finance Manager
- Communication Manager
- Public Relations Manager
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