Nabil GHANTOUS
Professor in Marketing - Head of graduate programm
Discipline department
Marketing
Teaching area
Marketing
Bio
Nabil Ghantous is a Professor of Marketing. He joined EM Normandie in 2020 following several years of academic experience in Qatar, France and Vietnam as a lecturer, researcher and director of programmes. Nabil has a PhD in management science with a marketing specialism, awarded in 2010 from the Université Aix-Marseille III. His thesis covers the impact of interaction intensity on the dynamics of a brand. His research interests include entrepreneurial marketing issues, franchising networks, international marketing and brand management. He is the Director of Post-graduate Programmes.
Degrees
2010 : PhD in management sciences (Marketing), Université Aix-Marseille III
Professional experience
Since 2020 : professor in marketing, EM Normandie
2019-2020 : chair of the Academic Programs Committee of Qatar University, Qatar
2018-2020 : chair of the Academic Programs Committee of College of Business and Economics, Qatar University, Qatar
2016-2020 : dean of Marketing Programme, College of Business and Economics, Qatar University, Qatar
2011-2014 : head of the Professional Degree in International Trade and the International Management Degree in Economics and Management, Faculté d’Economie et de Gestion, Université d’Aix-Marseille III
Publications
Publications
Year of publication
Type
Ghantous, N 2010, 'Interaction client-personnel et marque-enseigne de services : l’impact de l’intensité de l’interaction sur les effets dynamisants de la marque-enseigne', PhD in management sciences, Université Aix-Marseille III, Marseille, France.
2010
PhD Dissertation / Accreditation to Supervise Management Research
Alnawas, I, Altarifi, S & Ghantous, N (forthcoming), 'E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism', International Journal of Retail & Distribution Management. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2
2021
Academic articles
Alnawas, I & Ghantous, N 2021, 'Zooming in on co-creation practices of international franchisors', Industrial Marketing Management, vol. 92, pp. 1-13. CNRS : 2 ; FNEGE : 2 ; HCERES : A.
2021
Academic articles
Ghantous, N & Alnawas, I (à paraitre), 'The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity', Journal of Retailing and Consumer Service, vol. 55. CNRS : 3 ; FNEGE : 3 ; HCERES : B.
2020
Academic articles
Christodoulides, G & Ghantous, N 2020, 'Franchising Brand Benefits: An Integrative Perspective', Industrial Marketing Management, vol. 91, pp. 442-454 CNRS : 2 ; FNEGE : 2 ; HCERES : A.
2020
Academic articles
Ghantous, N & Maher, A 2019, 'When does uncertainty avoidance promote customer-tocustomer intercultural service encounters?', International Marketing Review, vol. 36, n. 3, pp. 445-463. CNRS : 3 ; FNEGE : 2 ; HCERES : A.
2019
Academic articles
Ghantous, N & Das, S 2018, 'International franchising and performance: a resource-based perspective', International Journal of Retail and Distribution Management, vol. 46, n. 8, pp. 744-763. CNRS : 3 ; FNEGE : 3 ; HCERES : B.
2018
Academic articles
Ghantous, N, Das, S & Chameroy, F 2018, 'Governance capabilities and relationship performance in international franchising', Journal of Retailing and Consumer Services, vol. 40, pp. 19-30. CNRS : 3 ; FNEGE : 3 ; HCERES : B.
2018
Academic articles
Ghantous, N 2016, The impact of services brand personality on consumer-brand relationship quality, Services Marketing Quarterly, vol. 37, n. 3, pp. 185-199.
2016
Academic articles
Ghantous, N 2015, 'Re-examining encounter intensity’s conceptualization, measurement and role', The Service Industries Journal, vol. 35, n. 5-6, pp. 237-254.
2016
Academic articles