Grande Ecole Programme

Expertise Track

Build your own path, become an expert in your field and prepare for the business world

Presentation

Accessible on the Caen, Le Havre, Dublin, Oxford campuses or in partner universities, the EM Normandie Expertise Track allows you to become a key player in the field of your choice. Composed of two years of courses and an optional year of personal and professional development, it lets you acquire all the skills you need to flourish when you enter the job market.

Programme

The M1 year of the Expertise Track

The M1 year of the Expertise Track is composed of three parts.

The first semester, in addition to a common core of courses, allows you to specialise in one of the four specific areas offered: Marketing, Supply Chain Management, Entrepreneurship/Innovation and Finance.

The second semester is spent abroad on the Dublin and Oxford campuses or at one of the School's 200 partner universities.

At the end of the year, if you wish, you can gain experience by working on a junior consultant project in a company or by doing an internship in France or abroad.

M1 track expertise - P2
Programme of the M1 Expertise Track
Common courses
  • Management and Leadership
  • Financial Aspects of the Business Plan
  • Innovation and Economic Intelligence
  • Digital Culture
  • English
Marketing Track
  • Brand Development
  • Brand Management
  • Marketing Business Game
Finance Track
  • Financial Management
  • Accounting and Taxation
  • Finance Business Game
Supply Chain Management Track
  • International Trade, Logistics and Purchasing
  • Supply Chain Management
  • Supply Chain Business Game
Entrepreneurship and Innovation Track
  • Business Models
  • Innovation Management
  • Entrepreneurship Business Game

The optional gap year of the Expertise Track

The optional gap year of professional and personal development is an opportunity to further enhance your experience by combining two 6-month experiences in France and abroad in the form of internships, humanitarian experiences, volunteer work or civic actions. You can also use these 6 months on a business creation project.

Optional Gap Year

The M2 year of the Expertise Track

The last year of Expertise Track is dedicated to specialisation and preparation for your future job. Choose one of the 18 courses on offer, both initial and work-study, work on concrete company missions and challenges and punctuate your training with a period of internship as you enter working life in France and abroad. You can also do your M2 in a partner university and obtain a double degree at the end of your training.

M2 Track Expertise

The specialisations of the Expertise Track 

M2 100% Taught in French
Audit en Corporate Finance

Available in Work-Study  | Le Havre Campus

The M2 Audit and Corporate Finance trains people in Audit, Management Control, Banking and Finance for positions of operational responsibility.

Programme

  • Finance and Accounting
  • Financial Analysis and Evaluation
  • Economy
  • Management and Information Systems
  • Management and Controlling
  • Audit
  • Business English

Professional experience

  • Business Plan Seminar
  • Challenge Business Plan 
  • Company game
  • 6-month internship in France or abroad
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • Financial Controller
  • Chartered Accountant
  • External Auditor
  • Financial Auditor
  • Risk Manager
  • Treasurer
  • Accounting Director
  • Chief Financial Officer

 

Digital Entrepreneurship

Available in Work-Study  | Caen Campus

The M2 Digital Entrepreneurship forms "T-Shaped" profiles that are both generalists AND specialists. It combines a broad knowledge of business / E-business and E-marketing / commercial practices by integrating new business models such as DNVB. It allows you to specialize in the digital dimension, computer and graphic techniques with among others: online project management, referencing, community management, growth hacking...

Programme

  • Digital Development
  • Start Business
  • Digital Marketing
  • Project Management
  • Entrepreneurship

Professional experience

  • Business Plan Seminar
  • Challenge Business Plan 
  • Company game
  • 6-month internship in France or abroad
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • Webmarketer
  • Community Manager
  • Head of Mobile Strategy
  • E-commerce Manager
  • Digital Brand manager
  • Growth hacker
  • Digital/Digital Profit Center Manager
  • Digital Marketing Officer
Digital Strategy and Innovation

Available in Work-Study  | Paris campus

The M2 Digital Strategy and Innovation trains future professionals capable of supporting organisations in their digital transformation and exploiting their potential.

Programme

  • Consulting in Digital Strategy and Digital Project Management
  • Digital Marketing
  • Data Management and Analysis
  • Digital Literacy
  • 1 Thesis
  • 3 weeks per month in the company, alternating with school classes.
  • Professional development as part of the Career Path (Personality tests, individual coaching...)

Career Opportunities

  • Consultant in Digital Transformation
  • Consultant in Digital Strategy
  • SEA Consultant
  • SEO Project Manager
  • Social Media Consultant
  • Acquisition Manager
  • Digital Marketing Officer
  • Digital Project Manager
  • E-Commerce Project Manager
Human Resources Manager

Available in Work-Study  | Paris campus

The M2 HR Manager aims to give students those competencies required to help their team members move on, to contribute to the success of the company/employee pair (through employability and competencies) and to create the conditions for a work organisation which develops individual competencies. 

Programme

  • Principles of HR
  • Understanding the Human Aspect in Organisations  
  • Managing Professional Relations
  • Interpersonal Relationships at Work 
  • Competencies Management.
  • Competency Management by Work Organisations in France 
  • International Competency Management 
  • Strategic Steering of the HR Function
  • 3 weeks per month in the company
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • HR Manager
  • Head of HR
  • Social Auditor
  • Head Hunter
  • e-recruitment Project Manager
  • Labour Law Specialist
  • HR Management Consultant 
Information Systems Management

Available in Work-Study  | Caen Campus

The M2 Information Systems Management trains experts in Information Systems Management in mastery of both the management of new technologies and  Process and Human Resource management. 

Programme

  • Information Systems Strategy
  • Information Systems Management 
  • IS Architecture and Applications 
  • Occupations and IS  
  • Personal Development
  • Research Methodology
  • 3 weeks per month in the company
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • Information Systems Director 
  • IT Project Manager Systems Planner - IS Architect
  • Director of Infrastructure and IT Production
  • Application System Manager: Application Area Manager,
  • Application Manager, Application Group Manager
  • Business Analyst in IT
  • Business Intelligence Analyst
  • Data Base Management
  • Cybersecurity Consultant
  • Information Systems Consultant
  • Project Integrator
  • Account Relations Management
Marketing, Communication and engineering of agri-food products

In partnership with UniLaSalle Rouen

The M2 Marketing, Communication and Engineering of Agri-food Products trains senior executives specialising in the agri-food industry (industrial processors, distributors, etc.).

Programme

  • Soft skills & additional knowledge
  • New eating behaviours: issues and analyses
  • Online/offline communication strategy
  • Marketing and commercialization of agri-food products
  • Innovation techniques in agri-food
  • Mark'eating™ projects
  • Missions in companies

Professional experience

  • Business Plan Seminar
  • Challenge Business Plan 
  • Company game
  • 6-month internship in France or abroad
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • Product/Brand Manager
  • Category manager
  • Marketing Manager
  • Trade Marketing Manager
  • Marketing Consultant
  • Communication Officer
  • Development Manager
Marketing Strategy and Business Development

Available in Work-Study  | Le Havre campus

The M2 Marketing Strategy & Business Development trains students for positions in Marketing, Multi-Channel Marketing, Communication and Sales.

Programme

  • Personal Development
  • Negotiation and Sales Techniques
  • Marketing and Sales Strategy
  • International Sales Development    
  • Customer Relation and e-Marketing 
  • Job Seeking Techniques
  • Sales Team Management 
  • Retail and Brand Management 
  • CSR
  • E-marketing Project and Customer Relation Management
  • English
  • Thesis
  • 3 weeks per month in the company, alternating with school classes.
  • Professional development as part of the Career Path (Personality tests, individual coaching...)

Career opportunities

  • Head of Sales 
  • Assistant Product Manager
  • Product Manager
  • Head of Marketing
  • Head of Communication
  • Head of Webmarketing 
  • Shop Department Head
  • POS Head
Supply Chain, Logistics and Innovation

Le Havre Campus

The M2 Supply Chain, Logistics and Innovation trains experts capable of managing global supply chains by value, implementing efficient logistics strategies and managing international flows in the face of technological and managerial innovations.

Programme

  • Logistics
  • Operations Management
  • Logistics Performance
  • International Logistics
  • Supply Chain Management

Professional experiences

  • 2 challenges
  • Visit of the Le Havre
  • SAP Project
  • 6-month internship in France or abroad
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • Supply Chain Manager
  • Head of Industrial Operations
  • Flow manager
  • Buyer
  • Logistics Project Manager
  • Digital Innovation Manager
Territorial Development Str@tegy

Exclusively as Work-Study | Caen Campus

The M2 Territorial Development Str@tegy trains local development specialists to serve companies and territories. 

Programme

  • Territory Tools and Analysis  
  • Development Strategies and Policies 
  • Transitions, Sustainability and Territories 
  • Business Organisations, Economic Development and Territories 
  • Professional Competencies
  • 3 weeks per month in the company
  • Professional development as part of the Career Path (personality tests, individual coaching...)

Career opportunities

  • Economic Development Officer
  • Business Creation and Development Officer
  • Economic and Territorial Developer
  • Territorial Business Engineer
  • Project Manager in Local Development
  • Economic, Urban and Sustainable Development Project Manager
  • Territorial Development Officer
  • Lobbyist
M2 100% Taught in English
Banking, Finance and FinTech

Oxford Campus

The M2 Banking, Finance and FinTech trains executives with a strong financial culture and an understanding of new entrants to the industry.

Programme

  • Accounting & Finance
  • Banking
  • Information System & Tools
  • Entrepreneurship & Management
  • Audit
  • FinTech
  • Internship
  • Thesis

Professionnal experience

  • 1 Challenge
  • Professionnal development as part of the Career Path (personality tests, individual coaching sessions...)
  • 1 4-to-6-month internship

Career opportunities

  • Remote Customer Advisor
  • Strategic Analyst
  • Business Web Developer
  • Project Manager 
Digital Marketing in Luxury and Lifestyle

Paris Campus

The M2 Digital Marketing in Luxury and Lifestyle trains Marketing and Digital Marketing executives in all areas of the Luxury and Lifestyle sectors (from fashion to perfumes, luxury hotels and gourmet cuisine).

Programme

  • Personal and Professional Branding
  • History and Sociology of Luxury
  • Marketing in Luxury
  • Digital Marketing in Luxury
  • Human Resources

Professional experience

  • 1 project to create a strategy for the diversification of a luxury brand
  • 1 project to create a digital strategy for a luxury brand
  • 1 net-chandising project
  • 1 "D to I challenge"
  • 1 challenge "Design and optimization of a supply chain".
  • 1 internship of 6 months in France or abroad + thesis

Career opportunities

  • Product Manager
  • Brand Manager
  • Digital Marketing Manager
  • Customer Experience Manager
  • Events Manager
  • CRM Manager
  • Category Manager (eCommerce)
  • Traffic Manager
  • eCommerce Manager
  • Community Manager
Financial Data Management

Available in Work-Study  | Caen Campus

The M2 Financial Data Management trains students in expertise in Finance, Database Management and predictive tools, as well as in leading multidisciplinary teams.

Programme

  • Data Governance and Architecture
  • Preparing Financial Data
  • Financial Strategy
  • Financial Communications and Management
  • Academic and Professional Knowledge
  • Professional Skills
  • Decision-making and Predictive Tools
  • Financial Mechanisms and Strategy
  • Performance Modelling
  • Professional Skills

Professional experience

  • 1 company mission
  • 1 tutored project
  • 1 6-month internship in France or abroad + thesis

Career opportunities

  • Junior Finance Executive
  • Cash Manager
  • Credit Manager
  • Performance Manager
  • Head of Financial Communication
  • Risk Manager
International Business

Le Havre Campus

The M2 International Business trains executives capable of working internationally with a broader view of the various fields of Management, such as Finance, Marketing, Human Resources, etc.

Programme

  • Intercultural Management
  • Global Marketing
  • Global Finance
  • International Human Resources
  • International Sustainable Development
  • International Operations Management
  • International Project Management and Risk Management
  • International Business in Practice
  • International Business Law
  • Global Political Economy
  • Strategic Management
  • Research Methods
  • Seminars with Professionals
  • Career Management
  • Thesis

Professional experience

  • 2 challenges
  • 1 6-month internship in France or abroad

Career opportunities

  • Product Manager
  • Marketing and e-commerce coordinator
  • Product Support Specialist
  • Commercial Director
  • Import-Export Manager
  • International Marketing Director
International Events Management

Paris Campus

The M2 International Events Management trains managers capable of working in the Events Industry, whether in the organisation or promotion of events for the general public or professionals in France and abroad.

Programme

  • Challenges of the International Events Industry
  • Event Marketing
  • Management of International Event Projects
  • Responses to Calls for Tenders
  • Risk Management in the Event Industry
  • Partnership, Sponsoring and Patronage in International Events
  • Intercultural Management
  • Sustainable Development and Events
  • Memory

Professional experience

  • 1 mission in a company
  • 2 challenges
  • Professional development as part of the Career Path (personality tests, individual coaching...)
  • 2 learning expeditions (1 week each) to Paris and Las Vegas.
  • 1 internship in France or abroad + thesis

Career opportunities

  • Event Project Manager in agency, hotel, congress center 
  • Event Communication Officer 
  • Media Relations Officer 
  • Account Manager - Business Developer
International Logistics and Port Management

Available in Work-Study  | Le Havre Campus

The ambition of the M2 International Logistics and Port Management is to provide expertise for all professions linked to the Global Management of Logistics Flows and Port Management.

Programme

  • Basics of logisitics
  • Basics of operations management
  • Logisitics performance
  • Techniques and methods 
  • Transport modes 
  • International trade 
  • Humanitarian and distribution management
  • Dissertation

Professional Experience

  • 1 serious game
  • Two challenges for modelling and optimising logistics flows
  • 1 internship of 6 months in France or abroad + thesis
  • 1 SAP project

Career opportunities

  • Head of Logistics Operations
  • Logistics Flow Manager
  • Logistics Analyst
  • Logistics Project Manager
  • Purchaser of Logistics Services
  • Distribution/Warehouse Manager
  • Logistics Operations Controller
  • Logistics Consultant
  • International Transport Organiser
  • Port Platform Manager
International Marketing and Business Development

Caen Campus

The M2 International Marketing and Business Development develops the skills, knowledge and qualities needed in Marketing and Negotiation positions in an international environment with strong cultural differentiation.

Programme

  • International Business Environment
  • Marketing in Cross-Cultural Context
  • Negotiation in Cross-Cultural Context
  • Intercultural issues in Human Interaction
  • Induction Seminar
  • Career Management
  • Foreign Language: French
  • Methodology

Professionnal experience

  • 1 Challenge
  • Professionnal development as part of the Career Path (personality tests, individual coaching sessions...)
  • 1 4-to-6-month internship

Career opportunities

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manage
  • International Project Manager
  • International Marketing Consultant
  • Export/Import Manager
  • Business Analyst
Supply Chain Management

Available in Work-Study  | Le Havre Campus

The M2 Supply Chain Management trains managers capable of redesigning physical and information flows to implement the best strategy.

Programme

  • Basics of logisitics
  • Basics of operations management
  • Logisitics performance
  • Techniques and methods 
  • Transport modes 
  • International trade 
  • Humanitarian and distribution management
  • Dissertation

Professional experience

  • 1 mission in a company
  • 1 challenge "Design and optimization of a supply chain"
  • 1 internship of 6 months in France or abroad + thesis
  • 1 SAP project

Career opportunities

  • Supply Chain Manager
  • Head of Industrial Operations
  • Planning/Scheduling Manager
  • Procurement Manager
  • Logistics Flow Manager
  • Product Manager
  • Industrial Buyer
  • Supply Chain Controller