Summer Schools

EM Normandie Virtual Summer School

Add a French touch to your summer!
Formations en e-learning
Online
picto calendrier
5 to 16 July 2021
EM Normandie Virtual Summer School

5 reasons to join EM Normandie Virtual Summer School:

  1. Participate in a 2-week international experience
  2. Earn 6 to 12 ECTS (one course of 6 ECTS represents 30 contact-hours + self-study time. See syllabus for more details.)
  3. Sharpen your knowledge and skills within a variety of business subjects
  4. Build your network and exchange with international experts
  5. Learn about French business, culture and language thanks to a “French Touch” virtual cultural immersion

Time zones

2 sessions available to accommodate international learners

Depending on your location, please select a course which is available at and suitable with your time zone.
One course of 6 ECTS represents 30 contact-hours + self-study time. See syllabus for more details.

“Sunrise” sessions from 8:00 AM to 11:30 AM CEST time (Paris) = UTC+2

  • Cross-Cultural Management & Intercultural Competences – 6 ECTS
  • Cross-Cultural Negotiation Skills & Leadership – 6 ECTS
  • Experiential Marketing – 6 ECTS
  • Fashion & Luxury Brand Management – 6 ECTS
  • Marketing Analytics – 6 ECTS

“Sunset” sessions from 4:00 PM to 7:30 PM CEST time (Paris) = UTC+2

  • Cross-Cultural Management & Intercultural Competences – 6 ECTS
  • Cross-Cultural Negotiation Skills & Leadership – 6 ECTS
  • Fashion & Luxury Brand Management – 6 ECTS
  • Marketing Analytics – 6 ECTS

Teaching delivery

Online, synchronously (Zoom)

Lecturers
Radu Cocean | Marketing & management-related topics
Radu Cocean

Radu Cocean

Marketing & management-related topics

Radu Cocean’s best asset is his cross-sectorial expertise. He has doubled up his academic career with one in training and consulting, allowing him to infuse his classes with reality-based case studies. His research interests are equally varied, ranging from Marketing to Tourism, and from Strategy planning to Performance management.

Degrees

  • BA in Marketing (2000) - Babeș-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca
  • Advanced Studies in Regional Geography (program in French – 2002) - Babeș-Bolyai University, Faculty of Geography, Cluj-Napoca
  • BA in Political Sciences (2003) - Babeș-Bolyai University, College of Political, Administrative and Communication Sciences
  • PhD in Marketing (2007) - The Bucharest University of Economic Studies, Faculty of Marketing, Bucharest

Professional experience

Since 2014: Guest Lecturer (Intervenant) – EM Normandie (Le Havre, France)
Since 2010: Trainer, facilitator and consultant in the fields of Strategy Planning and Project Management 
Since 2007: PhD Lecturer – Babeș-Bolyai University (Cluj-Napoca, Romania) - Faculty of Economics and Business Administration, Marketing Department
2003-2007: Assistant Professor - Babeș- Bolyai University (Cluj-Napoca, Romania) - Faculty of Business
2001-2003: Regional Development Expert – North West Regional Development Agency (Cluj-Napoca, Romania)

Sébastien Girard | Marketing
Sébastien Girard

Sébastien Girard

Marketing

Sébastien Girard is a graduate of the MBA program of the French Fashion Institute (IFM) from ESSEC. He holds a PGCERT (Post Graduate Certificate) in Higher Education and a Master Black Belt Six Sigma certification. After holding the functions of Marketing Director France and then EMEA for Motorola, and Marketing Director Europe for LG/Prada Phone, today he teaches in Executive MBA/Masters/Bachelor in Fashion and Business schools, notably at the French Fashion Institute (Executive MBA, Master Creation, Master Management, Summer Schools), in the Master Luxe of Paris Dauphine University, in the MBA of EM Normandie / Cracow University, in the Executive MBA/MBA/Bachelor Paris Hotel Management Centre, he regularly intervenes with luxury and communication professionals.

Five years ago, he created a news website dedicated to iconic products: www.icon-icon.com @iconiconmedia

Maurice Langlois | Cross Cultural relations
Maurice

Maurice Langlois

Cross Cultural relations

French citizen Maurice held major international positions in various multinational Companies with many opportunities of Management and Negotiation in different cultural environment in the world.

He is now offering this experience to Managers and Master students by giving them the understanding of Cross Cultural relations to help their progress in a Global world.

Expertise

  • Cross Cultural Negotiation
  • Cross Cultural Management
  • Conduct of Change
  • Team & Stress Management
  • Marketing BtoB
Carlos Vicente Nunez | Intercultural Management and Supply Chain Management
Carlos Vicente Nunez

Carlos Vicente Nunez

Intercultural Management and Supply Chain Management

Carlos Nunez is a Colombian Urban Planner and Interculturalist. He studied design in Berlin, Germany, architecture at Los Andes University in Bogotá, Colombia, and urban planning at Delft University of Technology, the Netherlands, where he specialized in decision-making and computer modeling. After working in architecture, management and decision-making in Colombia, Germany, the Netherlands and Ukraine, Carlos developed management simulation games, using cultural diversity as leverage for improving decision-making.
He worked at the Royal Tropical Institute in Amsterdam, training Dutch managers and engineers on international assignments in developing Intercultural Competence. As an interim manager, he created an internationalization plan for the School of Technology at InHolland University in Alkmaar, the Netherlands. Carlos designed course programs and lectured at international bachelor’s and master’s programs at Rotterdam Business School, Utrecht University of Applied Sciences, Bremerhaven University of Applied Sciences, École de Management de Normandie in Caen and at the Sorbonne University in Paris.

Raya Nunez Mahdi | Intercultural Management and Organizational Behavior
Raya Nunez Mahdi

Raya Nunez Mahdi

Intercultural Management and Organizational Behavior

Raya Nunez Mahdi is an Indonesian Social and Medical Anthropologist. She completed the English Teacher Training course at CCA in Bogotá, Colombia, and has a Masters degree in Social Anthropology and Medical Anthropology from the University of Amsterdam in the Netherlands.
After training international executives in intercultural communication at the Royal Tropical Institute in Amsterdam, Raya lectured Intercultural Management, Organizational Behavior and Global Citizenship at Utrecht University of Applied Sciences and at Bremerhaven University of Applied Sciences. She taught Intercultural Communication as an external lecturer at the École de Management de Normandie in Caen and at the Sorbonne University in Paris, France.

MaxMikael Wilde Björling | Marketing and Entrepreneurship
MaxMikael Wilde Björling

MaxMikael Wilde Björling

Marketing and Entrepreneurship

MaxMikael Wilde Björling is a senior lecturer at Linnnaeus University in Sweden, and is a recurring visiting professor at EMN. MaxMikael is an award-winning lecturer and has designed and implemented educational programs in “Customer Experience Management” and “Entreprenurship and Creativity” at Linnaeus School of Business and Economics. MaxMikael has extensive experience of international teaching, including Australia, Rwanda, Turkey, US, Slovenia and Spain. Research-wise MaxMikael is part of a research group focusing “Experiences” in different contexts, and has been active in research regarding Digital marketing, Tourism and entrepreneurship, Nightlife and Culinary Marketing.

Paris

Paris

Le Mont-Saint-Michel

Le Mont-Saint-Michel

Visit at EDF

Visit at EDF

EM Normandie Caen

EM Normandie Caen

Deauville

Deauville

Visit at La Ferme de Billy

Visit at La Ferme de Billy

Social Event

Social Event

Etretat

Etretat

Visit at Faurecia

Visit at Faurecia

Caen Memorial museum

Caen Memorial museum

Wine tasting session

Wine tasting session

Paris
Le Mont-Saint-Michel
Visit at EDF
EM Normandie Caen
Deauville
Visit at La Ferme de Billy
Social Event
Etretat
Visit at Faurecia
Caen Memorial museum
Wine tasting session

"French touch" virtual cultural immersion

More than just online classes, our Virtual Summer School combines academics with a selection of cultural and social activities.

Online gatherings

  • Welcome event: Get to know lecturers and other students
  • Farewell event: Reflect on what you learned and share your favorite moments

French business, culture and language through virtual contents

  • Explore major sites of Normandy (Caen, Le Havre, Mont Saint Michel…) and France (Paris, Louvres, Versailles…)
  • Enjoy Normandy as the birthplace of Impressionism Art (Museum MuMa Le Havre; Claude Monet and Giverny Museum; Orangerie and Orsay Museum…)
  • Discover famous global French luxury brands and their connections with Normandy (Dior and Granville, Chanel and Deauville…)
  • Learn about Norman historical events (1027-1087 William the Conqueror, Duke of Normandy and King of England; 6 June 1944 D-Day Landings in Normandy) as well as France’s National Holiday on 14 July
  • Get a sense for Norman/French culinary culture
  • Learn and practice French at your own level and rhythm

Testimonials

I am grateful for having been able to take part in the Summer School. I was able to develop my skills in fields to which I would have not had access in my usual studies… On top of that, I have made many new friends around the globe!

Maximilien, Germany

 

Classes were fun and were able to cover the foundations of each course on a condensed schedule. The highlight of my trip was probably all of the excursion trips that the school took me on.

Theeranop, USA

 

The experience has been the best of my life! I always feel emotional when I think of it, and EM Normandie completely changed my life!!

Federica, Italy

 

Schedule

APPLY FOR “Sunrise” session
8:00 to 11:30 AM
CEST time (Paris) = UTC+2
AND
/OR
“Sunset” session
4:00 to 7:30 PM
CEST time (Paris) = UTC+2
Mo. 5 July 2021 8:00-8:45 Welcome event
9:00-11:30 Class session 1
4:00-4:45 Welcome event
5:00-7:30 Class session 1
Tu. 6 July 2021 Class session 2 Class session 2
We. 7 July 2021 Class session 3 Class session 3
Th. 8 July 2021 Class session 4 Class session 4
Fr. 9 July 2021 Class session 5 Class session 5
Sa. 10 & Su. 11 July 2021 FREE TIME for self-study and “French Touch” virtual cultural immersion
Mo. 12 July 2021 Class session 6 Class session 6
Tu. 13 July 2021 Class session 7 Class session 7
We. 14 July 2021 FREE TIME for self-study and “French Touch” virtual cultural immersion
Th. 15 July 2021 Class session 8 Class session 8
Fr. 16 July 2021 8:00-11:00 Class session 9 - EXAM
11:15-11:30 Farewell event
4:00-7:00 Class session 9 - EXAM
7:15-7:30 Farewell event

Requirements

The summer school is open to Undergraduate and Graduate students providing that applicants have the pre-requisites specified in the course’s syllabus.
For non-native speakers of English: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Fees
FEES in €uros For 1 course - 6 ECTS For 2 courses - 12 ECTS
Tuition waiver1 Tuition waiver (no fees) Tuition waiver (no fees)
Partner fees2 € 500* € 750*
Regular fees € 780* € 1,230*
Payment of fees Online payment when applying
Included in the fees
  • Academic programme delivered online
  • ECTS transcript of records
  • Certificate of achievement
  • Virtual welcome and farewell events
  • “French Touch” virtual cultural immersion

Student nominated by our partner universities (integrated into our exchange balance), please contact us to check eligibility.
Student from our exchange partner universities, please contact us to check eligibility.
* €uros 150 cancellation fee.

Séverine Groult
Séverine
Groult
International Development Manager
+33 (0)2 31 46 78 78
short-term@em-normandie.fr
Syllabus Virtual Summer School 2021
Syllabus Virtual Summer School 2021
Summer School - Terms & Conditions