Elodie de BOISSIEU
Assistant Professor in Marketing - Academic Director of Graduate program Digital and Marketing Luxury and Lifestyle
Discipline department
Marketing
Teaching area
Luxury marketing
Distribution
Know-how and made in France
Brand management in luxury
Bio
Elodie de Boissieu is an Assistant Professor of Marketing. She joined EM Normandie in 2020. She has a PhD in management science from the Université de Paris-Est, awarded in 2019. Her thesis is on experience of luxury brands. Her research interests are technological innovations in general and brand management, particularly luxury brands and stores.
Elodie de Boissieu has spent 20 years in marketing and sales roles in the luxury brands industry and services alongside her research posts recherche (fashion, beauty, tableware and fine dining). She also developed and managed EIML business school in Paris from 2012 to 2019. She is the Academic Director of M2/MSc Marketing and Digital in Luxury and Lifestyle.
Elodie de Boissieu has spent 20 years in marketing and sales roles in the luxury brands industry and services alongside her research posts recherche (fashion, beauty, tableware and fine dining). She also developed and managed EIML business school in Paris from 2012 to 2019. She is the Academic Director of M2/MSc Marketing and Digital in Luxury and Lifestyle.
Degrees
2019 : PhD in Management Science (Marketing), Université de Paris-Est
Professional experience
Since 2020 : assistant professor in marketing, EM Normandie
2012-2019 : academic director, Ecole Internationale du Marketing du Luxe
2010 : marketing and communications director, CYRIL LIGNAC Group
Since 2008 : risk consultant, Groupe Yves Rocher
2008-2012 : risk consultant, Ercuis-Raynaud, Entreprises du Patrimoine Vivant (EPV), Les Echos Etudes (LVMH)
2007 : brand manager, Misaka
2001-2007 : product manager, then Group Manager, "Lifesyle", CHRISTOFLE
Publications
Publications
Year of publication
Type
De Boissieu, E 2019, 'Le luxe comme expériences', PhD in Management Science, Université Paris-Est, Paris, France.
2019
PhD Dissertation / Accreditation to Supervise Management Research
De Boissieu, E & Urien B (forthcoming), ' La rencontre interpersonnelle : un point clé dans l'expérience vécue en magasins de luxe", Décisions marketing. FNEGE : 3.
2020
Academic articles
De Boissieu, E & Dion, D 2013, 'Construction et mise en scène d’un lignage : le cas des chefs dans la haute cuisine', Décisions marketing, pp. 25-42. FNEGE : 3.
2013
Academic articles
de Boissieu, E & Urien, B 2021, 'Impoliteness as a new Framework for understanding Consumer Misbehavior in Luxury Stores', The 2021 Monaco Symposium, Monaco, Allemagne, April 7-9.
2021
Academic communications
De Boissieu, E, Ammi, C & Gondrateva, G 2020, ‘Blockchain and Co creation, Technological forecasting and social changes’, FEMIB Congress, Prague, République Tchèque, May 5-6.
2020
Academic communications
De Boissieu, E 2017, 'La génération Z et le luxe : son profil et ses pratiques de consommation sont-ils compatibles avec les codes du luxe', in Batat Wided (Eds) Ellipse, Comprendre et séduire la génération Z, pp. 64-100.
2017
Research books and book chapters
Milleret, G & De Boissieux, E 2016, 'Boutiques de luxe, vitrines d'un art de vivre', ed. Eyrolles, p. 192.
2016
Research books and book chapters
De Boissieu, E & Sadka, A 2017, 'Réseaux sociaux et luxe', livre blanc.
2017
Other academic contributions
De Boissieu, E 2020, 'Le bon roi est mort, vive le roi ? Le bon Kenzo Takada est mort, vive Kenzo !', Blog EM Normandie, October 12.
2020
Articles in professional journals
De Boissieu, E 2018, 'Le luxe et l’art de vivre, marques de luxe et génération Z : je t’aime moi non plus ?', Le monde des grandes écoles et universités, 20 février.
2018
Articles in professional journals