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The “Digitalisation and Innovation in Organisations and Regions” Chair

The use of new technology has become far more widespread, across all sectors of the economy (services, industry, etc.). Organisational structures, sectors and the relationships maintained between stakeholders have been profoundly altered as a result. In order for digital transformation to remain synonymous with performance and competitiveness, it is important to review our overall strategy and our business models, how work is organised and relationships with customers within companies.
The school seeks to remain at the forefront of knowledge in our fields and to prepare our students in the best way possible to meet business needs. To achieve this, the Chair is evolving in two complementary ways. First of all, it is studying the effects of the introduction of new technology on organisations and beyond.  It is also interested in those who support the changes within organisations. In addition, Crédit Agricole wanted the Chair to have a closer link with their startup accelerator: Viillage By CA. The Chair will therefore focus more on innovation and more recent technology (such as virtual worlds or the metaverse, for example). The Chair’s new name highlights these two parallel developments: digitalisation and innovation in organisations and territories.  

Chaire Management de la Transformation Numérique

A Chair supported by local stakeholders

The Chair has three main sponsors: Crédit Agricole Normandie and the PTBG group. The TES competitive cluster, the benchmark in terms of innovation concerning high digital technology, and the Normandy Region, are also partners of the unit and have invested in its various projects. Their support will boost the development of the digital sector in the Normandy territory.


Research topics of the “Digitalisation and Innovation in Organisations and Regions” Chair

Researchers at the unit are studying four key areas related to the digitalisation of the economy and are focusing on various questions that can form the basis of their work.


  • Normandy companies: Presence and perception of digital technology in Normandy companies: what are the drivers of digital transformation in businesses? 
  • Local authorities in Normandy


  • Conditions of acceptance and their impact on organisations (the use of social networks, the metaverse, tablets, monitoring tools, etc.)
  • The platformisation of the econom
    - At regional level
    - At industry level (for example, the food service industry)
    - At company level (the implementation of an online platform to capture new ideas and develop creativity within the organisation)


The role of data and data science in organisational strategy: In addition to studying data protection, we are looking at data accessibility, reliability and utility. The studies focus on two particular issues:

  • Cybersecurity (trusting in digital)
  • Opening data (new business models)


  • Digital technology for entrepreneurship and innovation: digital support and digital animation for stakeholder networks
  • The specific features of entrepreneurship and innovation in sectors driving digital transformation (semiconductors, etc.)

News and events

26-27 June 2023

The EM Normandie Metis Lab, Innovation Research Network (RRI) and La Fabrique du Futur are pleased to reveal plans for the third edition of the DisrupTechs Agora conference (DTA23) conference.  

This year, the general theme will be disruptive technologies and resilience.

The objective of this round table is to discuss the role that disruptive technologies can play in dealing with unexpected events and sudden changes, such as those we have experienced in large numbers in recent times (health crisis, geopolitical tension, climate change problems, terrorist attacks, etc.).

The afternoon of 26 June will be dedicated to “exchanging views” between the research world and the business world with regard to disruptive innovation and resilience. The aim of this half-day session is to promote dialogue between these different stakeholders by comparing and contrasting their points of view and sharing their experiences to think about the future.

Academic articles will be presented on 27 June. Workshops will take place, where researchers will have the opportunity to seek advice and recommendations for improving their work and enable them to be as prepared as possible for requests for special issues associated with the conference.

Visite the event's website

Mathilde AUBRY
Holder of the Chair " Digitalization and Innovation in Organizations and Territories"
+33 (0)2 31 46 78 78
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