With the Digital Strategy and Innovation specialisation, become a professional capable of supporting organisations in their digital transformation and exploiting its potential.
By following the course dedicated to traffic management, learn how to define and implement an effective visibility, attraction and conversion strategy for a website.
The main originality of the Digital Strategy and Innovation specialisation lies in its dual-skill positioning, which opens up a variety of professional prospects, as evidenced by the diversity of jobs held by graduates. Students acquire a broad understanding of the challenges posed by digital technologies for companies and develop methodological and technical skills that are important for their employability. Because of the diversity of the courses and the skills targeted, success in this course requires intellectual agility, curiosity and a marked interest in the constantly evolving digital economy.
Mehmet A. ORHAN
Academic Director
The EM Normandie's Master in Management is recognised worldwide:
The two-year Master's degree is open to international students who hold a non-French degree obtained after at least three years of higher education outside France (Licence degree, Bachelor degree, Benke...).
The first year allows you to choose between various majors. Specialise in the last year by choosing the M2 Digital Strategy and Innovation specialisation that consists of the following subjects:
One option to choose from:
Two elective courses to choose from:
By following the course dedicated to traffic management, learn to define and implement an effective visibility, attraction and conversion strategy for a website. With lessons on strategies for the digital age, learn to optimise a website to improve its natural and paid visibility, to use web platforms (social networks, Google Ads, emailing), to create and manage advertising campaigns and to interpret the data.
Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.
During the final year, two options are available in terms of professionalisation: spend up to 75% of your time in a company by opting for a work-study programme or opt for the classical route offering you numerous professionalising projects and punctuated by an end-of-studies internship.
With the specialisation "Digital Strategy and Innovation", get the job of your dreams in the digital field:
Discover the digital strategy courses
By following your Master's degree in a work-study programme over 1 or 2 years, you can put your knowledge into practice in a professional context, benefit from the status of an employee by receiving a salary, benefit from an exemption from school fees and even find your first job before the end of your studies.
Thanks to a complete immersion in a company, develop your ability to take initiatives, to act as a leader and to work in a team, all of which are essential skills to succeed professionally as a future manager.