Alternance webmarketing

Digital strategy degree: "Digital Strategy and Innovation" specialisation

In the final year of the Master in Management, choose your specialisation in digital strategy on the Paris Campus.
English / Français
Paris campus
Cooperative track
Classical route (FR/EN) or work-study (FR)

Your digital strategy degree in a world-renowned Business School

With the Digital Strategy and Innovation specialisation, become a professional capable of supporting organisations in their digital transformation and exploiting its potential.

The main originality of the Digital Strategy and Innovation specialisation lies in its dual-skill positioning, which opens up a variety of professional prospects, as evidenced by the diversity of jobs held by graduates. Students acquire a broad understanding of the challenges posed by digital technologies for companies and develop methodological and technical skills that are important for their employability. Because of the diversity of the courses and the skills targeted, success in this course requires intellectual agility, curiosity and a marked interest in the constantly evolving digital economy.

Patrick LOUXPatrick LOUXCV
Assistant Professor of Strategic Management


Digital strategy programme

The M2 Digital Strategy and Innovation specialisation of the Master in Management -Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Digital strategy consulting and digital project management
  • Webmarketing
  • Data management and analysis
  • Digital culture
  • 1 thesis
  • ...

By following the course dedicated to traffic management, learn to define and implement an effective visibility, attraction and conversion strategy for a website. With lessons on strategies for the digital age, learn to optimise a website to improve its natural and paid visibility, to use web platforms (social networks, Google Ads, emailing), to create and manage advertising campaigns and to interpret the data.


Work experience during the digital strategy degree programme

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.

During the final year, two options are available in terms of professionalisation: spend up to 75% of your time in a company by opting for a work-study programme or opt for the classical route offering you numerous professionalising projects and punctuated by an end-of-studies internship. 

Classical route

  • Four 5-week assignments reflecting the programme's areas of specialisation
  • 6-month internship in France or abroad from June to December

Work-study programme

  • 3 weeks per month in a company / 1 week of classes at the school, from September to June.
  • Then full time in the company until the end of the contract.


Career opportunities after the digital strategy degree

With the specialisation "Digital Strategy and Innovation", get the job of your dreams in the digital field:

  • Digital transformation consultant
  • Digital strategy consultant
  • SEA consultant, SEO project manager
  • Social media consultant, Influence marketing manager
  • Acquisition manager
  • Web marketing manager
  • Digital ecosystem manager
  • Digital project manager
  • E-commerce project manager
  • e-business project manager
  • Product owner
  • Product Specialist & Store Coordinator
  • Performance Marketing Manager
  • Analytics & Optimization Analyst
  • Junior business analyst
  • International CRM Project Manager
  • Key account manager, Business developer
  • Web marketing courses

Discover the digital strategy courses


The advantages of a work-study programme

By following your Master's degree in a work-study programme over 1 or 2 years, you can put your knowledge into practice in a professional context, benefit from the status of an employee by receiving a salary, benefit from an exemption from school fees and even find your first job before the end of your studies.

Thanks to a complete immersion in a company, develop your ability to take initiatives, to act as a leader and to work in a team, all of which are essential skills to succeed professionally as a future manager.

Work-study at EM Normandie