Master strategie digitale

Digital strategy marketing degree: "Digital Strategy and Innovation" specialisation

In the final year of the Master in Management, choose your specialisation in the field of digital transformation on the Paris campus.
Teaching in english
Programme taught in English
Paris campus
Cooperative track
Classical route

Your digital strategy marketing degree in a world-renowned Business School

With the Digital Sales and Marketing specialisation, become a professional capable of supporting organisations in their digital transformation and exploiting its potential.


This programme has the particularity of providing students with a dual competence, both commercial and technical, which opens up a variety of professional prospects. They acquire a culture as well as a fairly broad vision of the challenges of digital transformation for companies and develop important methodological and technical know-how which boosts their attractiveness to recruiters. Because of the diversity of the courses and skills targeted, students cultivate their intellectual agility, their curiosity and a marked interest in the constantly evolving digital economy.

Patrick LOUXPatrick LOUXCV
Assistant Professor of Strategic Management


Digital strategy marketing programme

The M2 Digital Sales and Marketing specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • To be defined
  • ...

Work experience during the Digital strategy marketing course

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying internships, missions and challenges based on real company cases.

During the final year, accumulate professional experience and become a real expert in the field of sales, marketing and digital communication tools.


Career opportunities after the Digital strategy course

With the specialisation "Digital Sales and Marketing", get the job of your dreams in the digital field:

  • Acquisition manager
  • E-commerce project manager
  • Product owner
  • Digital transformation consultant
  • Digital strategy consultant
  • SEA consultant, SEO project manager
  • Social media consultant, Influence marketing manager
  • Acquisition manager
  • Web marketing manager
  • Digital ecosystem manager
  • Digital project manager
  • E-commerce project manager
  • e-business project manager
  • Product owner
  • Product Specialist & Store Coordinator
  • Performance Marketing Manager
  • Analytics & Optimization Analyst
  • Junior business analyst
  • International CRM Project Manager
  • Key account manager, Business developer

Discover the digital strategy courses