With the M2 Digital Marketing & Sales programme, attain a robust digital know-how in the areas of marketing and sales, develop a practice-driven skillset that will prepare you for the real world of business, and be part of a vibrant, digital-driven city to get a strong start in career building and management.
In the past, a master level degree along with some understanding of marketing and sales was enough to land an entry-level marketing or sales position in a company. But in today’s digital age, firms look for candidates who not only have the latest knowledge on the field of marketing and sales, but also has the skillset to thrive in the challenging world of business. Additionally, being introduced to the business ecosystem prior to graduation is becoming more and more important to be able to secure a successful position.
The "Digital Marketing & Sales" specialisation at EM Normandie Business School is a rigorous programme that is designed to train future marketing and sales professionals that has the cutting-edge knowledge as well as the strong skillset that companies require in today’s digital age. Furthermore, programme’s focus on career building & management, internship being a graduation requirement, and its strong ties with the Dublin’s large and vibrant business ecosystem allows students to get a head start in business networking and finding a career placement
Efe Camurdan
Academic Director of M2 Digital Marketing & Sales
The Digital Marketing & Sales specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:
Professionalise yourself throughout your coursework with the EM Normandie's Master in Management, by multiplying internships, missions and challenges based on real company cases.
During the final year, accumulate professional experience and become a real expert in the field of Digital Marketing & Sales, through:
Digital marketing and sales knowledge and skillset are highly sought after by today’s employers. According to EGFSN (Expert Group on Future Skills Needed), due to the consumers’ vastly increasing usage of the digital technologies, there will be even more demand across different industries for professionals who can practise digital skills such as digital marketing and sales. This is supported by data from LinkedIn (2021) which lists sales professionals and digital marketing professionals to be among the top 15 in-demand jobs of today. The Digital Marketing & Sales specialisation is addressing this increasing demand through proving knowledge and skillset that are necessary to land and succeed in these jobs/occupations. These jobs include: