Master marketing digital

Digital marketing degree: Digital Marketing & Sales specialisation

In the final year of the Master in Management, choose your specialisation in the field of sales and digital marketing on the Dublin campus.
Teaching in english
Programme taught in English
Campus
Dublin campus
Cooperative track
Classical route

Your digital marketing degree in a world-renowned Business School

With the M2 Digital Marketing & Sales programme, attain a robust digital know-how in the areas of marketing and sales, develop a practice-driven skillset that will prepare you for the real world of business, and be part of a vibrant, digital-driven city to get a strong start in career building and management.

In the past, a master level degree along with some understanding of marketing and sales was enough to land an entry-level marketing or sales position in a company. But in today’s digital age, firms look for candidates who not only have the latest knowledge on the field of marketing and sales, but also has the skillset to thrive in the challenging world of business. Additionally, being introduced to the business ecosystem prior to graduation is becoming more and more important to be able to secure a successful position. 
The "Digital Marketing & Sales" specialisation at EM Normandie Business School is a rigorous programme that is designed to train future marketing and sales professionals that has the cutting-edge knowledge as well as the strong skillset that companies require in today’s digital age. Furthermore, programme’s focus on career building & management, internship being a graduation requirement, and its strong ties with the Dublin’s large and vibrant business ecosystem allows students to get a head start in business networking and finding a career placement

Efe Camurdan 
Academic Director of M2 Digital Marketing & Sales 

Digital Marketing & Sales degree programme

The Digital Marketing & Sales specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Digital Marketing
  • Sales in the Digital Age
  • Brand Management
  • Marketing Analytics and Data-Driven Decision Making
  • Sales Force Management
  • Social Media & Influencer Marketing
  • Digital Entrepreneurship & Ecommerce
  • Selected Topics in Sales
  • Soft Skills Training
  • Career Building & Management

 

Work experience of the Digital Marketing & Sales degree:

Professionalise yourself throughout your coursework with the EM Normandie's Master in Management, by multiplying internships, missions and challenges based on real company cases.

During the final year, accumulate professional experience and become a real expert in the field of Digital Marketing & Sales, through:

  • Practice-driven course content & assessment including real company projects and presentations
  • Guidance of internal and external faculty members who have ties to leading multinational companies
  • Number of guest lecturers from industry experts, company trips, recruiter visits.
  • Internship as a graduation requirement.
     

 

Career opportunities after the Digital Marketing & Sales degree:

Digital marketing and sales knowledge and skillset are highly sought after by today’s employers. According to EGFSN (Expert Group on Future Skills Needed), due to the consumers’ vastly increasing usage of the digital technologies, there will be even more demand across different industries for professionals who can practise digital skills such as digital marketing and sales. This is supported by data from LinkedIn (2021) which lists sales professionals and digital marketing professionals to be among the top 15 in-demand jobs of today. The Digital Marketing & Sales specialisation is addressing this increasing demand through proving knowledge and skillset that are necessary to land and succeed in these jobs/occupations. These jobs include:

 

Marketing roles in which digital knowledge is essential such as:

  • Digital Marketing Analyst
  • Social Media Manager
  • SEO/SEM Specialist
  • Brand Manager
  • Ecommerce Analyst
  • Content Marketing Expert
  • Product Marketing Manager
  • Digital Marketing Entrepreneur 

Sales roles in which digital knowledge is essential such as:

  • Digital Sales Specialist
  • Lead Generation Specialist
  • Online Sales Executive
  • Key Account Manager
  • Ecommerce Sales Specialist
  • Business Development Manager
  • Field Sales Representative
  • Digital Sales Entrepreneur

Discover the digital marketing and business courses