Alternance marketing digital

Entrepreneurship degree: "Digital Entrepreneurship" specialisation

In the final year of the Master in Management, choose your specialisation in entrepreneurship on the Paris Campus
drapeau français
Programme taught in French
Campus
Paris campus
Cooperative track
Classical route or work-study

Your entrepreneurship degree in a world-renowned business school

The M2 Digital Entrepreneurship trains "T-Shaped" profiles that are both generalists AND specialists.

Develop both a broad knowledge of business / E-business and E-marketing / commercial practices by integrating new business models such as DNVB, and specialise in the digital dimension, computer and graphic techniques with, among others: online project management, SEO, community management, growth hacking...

This M2 specialisation of the Master in Management is accessible both in the classical route and as a work-study programme (under specific conditions for international students).

 

Because entrepreneurship in the digital age requires agility, expertise and operationality, our M2 is the Swiss Army knife that will meet your needs: IT, digital, innovation management, emarketing, graphic design, social media, everything is designed in the logic of the business creation process. Dare to undertake! Think digital! Combine your talents while learning, join us!

Marie-Hélène DUCHEMIN, PhD

 

Entrepreneurship degree programme

The Digital Entrepreneurship specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Digital development
  • Start business
  • Digital marketing
  • Project management
  • Entrepreneurship
  • ...

With specific courses such as Social and Solidarity Circular Economy, develop the skills to innovate while limiting environmental impact and improving financial and social performance. With e-marketing classes, use marketing to disrupt, create value and identify relevant digital marketing levers. With the Idea to Project module, tackle the ideation phase, develop your customer knowledge, and understand innovation in a commercial framework in order to best meet user expectations.

 

Work experience during the entrepreneurship degree

Professionalise yourself throughout your course with the EM Normandie's Master in Management by multiplying the opportunities of internships, missions and challenges based on real company cases.

During the final year, two options are available in terms of professionalisation: spend up to 75% of your time in a company by opting for a work-study programme or opt for the classical route offering numerous professionalisation projects and punctuated by a final internship. 

Classical route

  • Company assignments: project launch, fundraising
  • 6-month internship in France or abroad

Work-study programme

  • 3 weeks per month in the company / 1 week of classes at the school, from September to June.
  • Then full time in the company until the end of the contract.
  • Seminars

Professional opportunities after the entrepreneurship degree

With the "Digital Entrepreneurship" specialisation, land your dream job in the field of entrepreneurship associated with digital technologies:

  • Webmarketer
  • Community manager
  • Mobile strategy manager
  • E-commerce manager
  • Digital brand manager
  • Growth hacker
  • Digital profit centre manager
  • Digital marketing manager
  • Entrepreneurship courses

Discover all entrepreneurship courses

 

Why choose a work-study programme?

By doing your final year as a work-study programme, you can obtain your passport to employment by directly confronting the business world and applying the knowledge you have acquired in class. Build a highly valued profile by recruiters while bringing your fresh perspective as a student and your informed eye as a professional already well-established in the business world.

Every year, more than 1,500 students join work-study programmes at EM Normandie.

Work-study at EM Normandie