afterwork chaire MTN

Companies, become partners of the research on "Digital Transformation Management".

How does the research work benefit business?

By becoming a partner of the Chair, you contribute to the co-construction of new knowledge in the field of digital transformation in your territory. By investing in research, you help companies to prepare serenely for digital developments and to seize the opportunities available to them.

By benefiting from this new knowledge, get an overview of your company's activity, its organisation and managerial issues. Develop your expertise in the field of digital technology by working closely with the teacher-researchers. Refine together the lines of research and develop your skills in the targeted areas. 

Thanks to the contributions of the researchers, sharpen your strategic vision and define the main directions of your digital transformation for the years to come. This cutting-edge knowledge in the digital sector will significantly help your decision-making.

Enhance your expertise by communicating directly and indirectly with your stakeholders, become an ambassador and strengthen your credibility in the digital field.

How is the partnership with the Chair organised?

The teacher-researchers, through their work, prepare you to face the new constraints imposed by digitalisation and to seize the opportunities available to you.

This close collaborative work between researchers and companies enriches your thinking. Regular contacts between teams guarantee the emergence of new ideas and the sharing of experiences.

Applied research into problems in the field helps to promote the work of teacher-researchers and to strengthen your ability to take action regarding digital practices in your area.

What are the Chair's missions?

The Digital Transformation Management Chair pursues a twofold activity: on the one hand, it carries out research missions that are used for reflection by private and institutional partners, and on the other hand, it disseminates research results in academic, institutional and professional circles.

The Digital Transformation Management Chair

What themes does the Chair wish to address over the period 2021-2023?

The teacher-researchers team at EM Normandie has identified several areas of reflection that will serve to guide its future research. These themes may evolve and be enriched according to needs.

First of all, work on the role of data and data science in the strategy of organisations will allow us to reflect not only on the protection of data, but also on their reliability, their usefulness and on the question of accessibility. Work on customer knowledge, user experience and the evolution of business models could be initiated. Reflections on the evolution of professions and practices are already underway.

In addition, an analysis of digital communication tools (platforms, social media, etc.) in bringing individuals and organisations into contact with each other would make it possible to identify the relationships made possible by digital technology, both within companies and between organisations.

Finally, the Chair plans to propose contributions on the digital transformation of territories on a regional, national and international scale.

What are the tax advantages of sponsorship for companies?

As a French company, you can benefit from a tax deduction of 60% on your corporate tax. This amount is limited to 0.5% of turnover for large companies or to a ceiling of €10,000 (2019 finance law) for VSE/SMEs.

What is the purpose of the funding paid to the Chair?

The Chair's budget is used to finance three main areas: research, communication and events.

Testimonials from our sponsors 

We are taking part in this initiative because we believe that research is an important issue for the region. Research is tomorrow's innovation and tomorrow's innovation is tomorrow's jobs. So having a Chair that works on digital issues is a windfall for us in order to help us understand and think about the upheavals on which, as professionals, we sometimes lack hindsight.

Christophe Jacolin-Buffard

Integrating a Chair with teacher-researchers allows us to have a slightly more in-depth analysis than the observations that we can make on the market, to confront our vision of things with a slightly more field-based approach and a slightly more theoretical approach, an in-depth analysis of the people who are competent in this field. This can provide us with mutual visions and solutions that we can recommend to our clients and thus enable our Norman entrepreneurs to develop and indirectly promote the attractiveness of the region.

François Dineur

It's important to create a Chair for companies, because the industrialist, whatever its size, has a roadmap, and the academic world can enable it to take major orientations and to respond to major strategic challenges, notably on digital transformation, by delegating to them a little bit of the research and reflection work on this transformation

Valentin Le Caillez

Mathilde AUBRY

Mathilde AUBRY

Holder of the Chair " Digitalization and Innovation in Organizations and Territories"

Caen

I wish to be contacted

I wish to follow the news of EM Normandie