Efe CAMURDAN

Efe CAMURDAN

Associate Professor in marketing - Academic Director of Graduate program Digital Sales

Efe CAMURDAN
Discipline department
Marketing
Teaching area
Marketing
Digital Marketing
Brand management
Bio
Efe Camurdan is an Associate Professor of Marketing. He joined EM Normandie in 2021. Efe is a consumer behavior researcher, and his core areas of interest are brand management and digital marketing. Efe holds a PhD degree from Koc University and previously worked at University College Dublin as an Assistant Professor of Marketing before joining EM Normandie. During his doctoral studies, he also studied at University of South Carolina as a Fulbright scholar. Before stepping into academia, Efe worked at Shell and Johnson & Johnson. Efe is also the Program Director for Digital Sales & Marketing program in the Dublin campus.
Degrees
2016 : PhD in Business Administration, Koc University, Turkey
Professional experience

Since 2021 : Associate professor in Marketing, EM Normandie

2019-2021 : Academic Director of the MSc Marketing Progam, University College Dublin, Ireland

2016-2021 : Assistant professor marketing, University College Dublin, Ireland

Efe CAMURDAN
Efe
CAMURDAN
ecamurdan@em-normandie.fr
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Publications

Publications

Year of publication

Type

Camurdan, E 2016, 'Competent Consumer: Achievement Goal Theory and Consumer Evaluations', PhD en Business Administration, Koc University, Sarıyer, Turkey.

2016
PhD Dissertation / Accreditation to Supervise Management Research

Riza, C, Claudy, M, Heidenreich, S & Camurdan, E 2021, 'The role of brands in overcoming consumer resistance to autonomous vehicles', Psychology and Marketing, vol. 04, pp. 1-21. CNRS : 3 : FNEGE : 2 ; HECERS : A ; ABS : 3.

2021
Academic articles

Camurdan, E, Gurhan Canli, Z & Alokparna, S.M 2019, 'Brands are the RIGHT Choice: Political Ideology and Brand Centricity', Association for Consumer Research Conference, Atlanta, USA, October 17-20.
 

2019
Academic communications

Camurdan, E, Gurhan Canli, Z & Alokparna, SM 2015, 'Achievement Mindsets and Brand Dilution', Society for Consumer Psychology Conference, Phoenix, USA, February 26-28.

2015
Academic communications

Camurdan, E, Gurhan Canli, F & Alokparna, S.M 2015, 'Achievement Mindsets and Brand Dilution', Association for Consumer Research Conference, New Orleans, USA, October. 

2015
Academic communications

Camurdan, E, Gurhan Canli, Z & Aydinoglu, N 2015, 'Competent Consumer: Achievement Mindsets and Effectiveness of Direct versus Indirect Comparative Advertising Formats', European Marketing Academy Conference, Leuven, Belgium, May 26-29.

2015
Academic communications

Camurdan, E, Gurhan Canli, Z & Aydinoglu, N 2014, 'Achievement Mindsets and Comparative Advertising', Association for Consumer Research Conference, Baltimore, USA, October 23-26.

2014
Academic communications