Alternance commerce

Business Master's degree: "Marketing Strategy and Business Development" specialisation

In the final year of the Master in Management, choose your specialisation in business strategy on the Le Havre Campus
drapeau français
Programme taught in French
Campus
Le Havre campus
Cooperative track
Classical route or work-study

Your business degree in a world-renowned Business School

With the M2 Marketing Strategy and Business Development, develop your leadership skills and prepare yourself for careers in marketing, omnichannel marketing, communication and sales.

This M2 specialisation from the Master in Management is accessible both in the classical route and as a work-study programme (under specific conditions for international students).

 

I wanted to structure the coursework so that it could open up a maximum number of professional opportunities for students and learners. You will acquire precise and operational knowledge in negotiation, marketing / web marketing and communication. Numerous experts will be ready to guide you and advise you in your development. Through the quality of the speakers, you will also begin to develop a quality professional network. If you want to work in marketing or sales, in industry or services, in the automotive industry, in retail, etc., this course will enable you to seize many opportunities.

Yonathan Silvain ROTENYonathan Silvain ROTEN CV
Academic Director
Assistant Professor in Marketing and Business Development

 

Business degree programme

The M2 Marketing Strategy and Business Development specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Personal development
  • Negotiation and sales techniques
  • Marketing and sales strategy
  • International business development         
  • Customer relationship management and e-marketing
  • Management of sales teams
  • Distribution and brand management
  • Corporate social responsibility
  • E-marketing and customer relationship management project
  • English
  • Dissertation
  • ...

Thanks to the marketing strategy course, appropriate and put into practice the main concepts of marketing to design a strategy yourself via the Markstrat simulator. During the personal development classes, develop successful communication with your contacts, mobilise your resources to achieve your objectives, develop your self-esteem and strengthen your charism. During the product negotiation classes, learn how to decode a customer, develop a sales argument, deal with objections and close a sale.

Facilitate your international professional integration with courses taught in English. Oral and written comprehension of the English language is required to join this programme.

 

Work experience during the business degree

Professionalise yourself throughout your course with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.

During the final year, two options are available in terms of professionalisation: spend up to 75% of your time in a company by opting for a work-study programme or opt for the classic route offering you numerous professionalising projects and punctuated by a final internship.  

Classical route

Corporate challenges or assignments :

  • Business development: building a strategy to develop sales of a product or range
  • Brand management/e-marketing: improving or building a web marketing strategy, improving a brand management strategy

6-month internship in France or elsewhere

Work-study programme

  • 2 weeks per month in a company / 2 weeks of classes at the School (semester 1)
  • 3 weeks per month in a company / 1 week of classes at the School (semester 2)

Career opportunities after the business degree

With the "Marketing Strategy and Business Development" specialisation, land your dream job in the field of marketing and/or business:

  • Sales manager
  • Assistant product manager
  • Product manager
  • Marketing manager
  • Communication manager
  • Web marketing manager
  • Department manager
  • Point of sale manager
  • Business courses

Discover all business courses

The advantages of doing a Business degree as a work-study programme

By doing a work-study programme, no more odd jobs to pay the rent and do the shopping! During this course, you can benefit from a salary to finance your daily expenses and you will be exempt from paying your school fees. Remuneration is calculated on the basis of the minimum wage and depends on your age. For more information, please contact the Career Paths team, which will help you at every stage of your academic and professional career.

Extended immersion in a company allows you to acquire specific and operational skills in the fields of commercial negotiation, marketing in a digital environment and communication. 

Work-study at EM Normandie