BADGE SALES MANAGEMENT AND DEVELOPMENT
This BADGE Programme was designed as a close collaboration between Crédit Agricole Normandie Seine and EM Normandie. The pedagogical track is divided in 4 stages, first a ‘Tool Box’ followed by 3 main stages that follow the thread provided by the thesis. Each stage comprises several modules with specific objectives.
The aim is to provide the basics required for taking up a new position: knowledge of yourself and other people, people or project management basics.
As we are in a changing world, it is critical for us to master rules and constraints, and their consequences on our clients. In this specific context, this meant understanding how Credit Agricole is organised at the level of its national and strategic financial dimensions, and how the latter impact Caisse Normandie Seine.
A focus on the position of team manager and project management: Marketing and sales Management rules, Scoreboards, but also regulations and security: 10 days of practical training on regulation compliance and risks after a 3-day theoretical training programme.
Studying the human dimension: mastering assertiveness, rime and priority management, good writing and speaking skill rules, coaching manager techniques, mapping responsibilities, or leadership diagnosis
Main underlying theme: the capability to cooperate in order to reach shared objectives
Supervised individually by EM Normandie faculty, this thesis focuses on a concrete issue suggested by the candidate or the Caisse (and validated by their Executive Committee) which is to be reviewed in perspective in order to recommend practical solutions. The contents of the thesis are to be closely relevant to the training programme inputs, which explains why it is drafted throughout the study path.
A jury comprising both École de Management de Normandie Faculty and Crédit Agricole Executives will validate the award of the B.A.D.G.E to each participant.
The selection process for CRCA Normandie Seine managers focuses on the following aspects:
This BADGE Programme was designed as a close collaboration between Crédit Agricole Normandie Seine and EM Normandie.
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