Aude RYCHALSKI

Aude RYCHALSKI

Academic Director of M2/MSc International Events Management - Assistant Professor in Marketing

Aude RYCHALSKI
Discipline department
Marketing
Teaching area
Strategy
Quantitative Methods
International Marketing
Marketing
Marketing Introduction
Consumer Behaviour
Bio
Professor in Marketing and Academic Director of the M2/MSc International Events Management.
His research focuses on the emotions of consumers and their impact on their behaviour, especially in a utilitarian context.
Degrees
2014 PhD Marketing
Professional experience
  • 2017: Professor in Marketing and Academic Director of Graduate Program International Events Management- EM Normandie
  • 2016:  Professor - ESSCA Angers
  • 2010- 2015: Professor in Marketing- ESCEM Tours
  • 2007- 2010 :  Lecturer - ESCEM Tours
  • 2005- 2007 :  Research Assistant - ESCEM Tours
  • 2006 : Lecturer - ESC Rennes

 

Aude RYCHALSKI
Aude
Rychalski
Academic Director of Graduate Program International Events Management
+33 (0)1 75 00 00 76
arychalski@em-normandie.fr

Publications

Publications

Year of publication

Type

Rychalski, A 2014, 'The role of customer emotions in a call center setting', Ph.D. in Management, The Open University
2014
PhD Dissertation / Accreditation to Supervise Management Research

Hudson, S, Gonzalez, H & Rychalski, A 2017, 'Call centers: is there an upside to the dissatisfied customer experience ?', Journal of Business Strategy, vol. 38, no. 1, pp.39-46; CNRS: 3; FNEGE: 3; HCERES: B

2017
Academic articles
Rychalski, A & Hudson, S 2017, 'Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context', Journal of Business Research, vol. 71, pp.84-91, February.; CNRS: 2; FNEGE: 2; HCERES: A
2017
Academic articles

Gonzalez-Gomez, H, Hudson, S & Rychalski, A 2019, ‘The Psychology Of Frustration: Appraisal Theory, Satisfaction And Loyalty’, Academy of Marketing Conference 2019, London, England, July, 2-4. Best paper Award

2019
Academic communications
Rychalski, A & Palmer, A 2011, 'Customer satisfaction and emotion in the Call Centre context', World Marketing Congress, Academy of Marketing Science, Reims, France, June, 19-23
2011
Academic communications

Bonneveux, E, Bosia, E & Rychalski, A 2010, 'L'éthique du consommateur : proposition d'une échelle adaptée au contexte français', 7ème Congrès de l'ADERSE 'CSR & Innovation', La Rochelle, France, 24-26 mars

2010
Academic communications
Rychalski, A & Palmer, A 2010, 'The emotional aspects of customer satisfaction in the context of a Call Centre', 26th AFM Congress, AFM, Le Mans, France, May, 5-7
2010
Academic communications

Soparnot, R, Bonneveux, E & Rychalski, A 2008, 'La mise en oeuvre d'une GRH responsable ou comment une PME devient une référence sociale', Coongrès de l'ASAC, Halifax, Canada, 24-27 mai

2008
Academic communications

Soparnot, R, Rychalski, A & Bonneveux, E 2008, 'Innovation de produit et stratégie de premier entrant : Toyota a-t-elle pris une longueur d'avance avec la Prius ?', Atelier de cas pédagogique en Management Stratégique, Paris, France, 20 mars

2008
Academic communications
Bonneveux, E & Rychalski, A 2008, "Le concept de responsabilité sociale des entreprises appliqué à la gestion des ressources humaines : la cas de Carrefour", in Grandval, S & Soparnot, R (eds) , Le management stratégique 2 : concepts et cas, Hermès, Paris, pp. 221-227
2008
Research books and book chapters