Aude RYCHALSKI
Academic Director of M2/MSc International Events Management - Assistant Professor in Marketing
Discipline department
Marketing
Teaching area
Strategy
Quantitative Methods
International Marketing
Marketing
Marketing Introduction
Consumer Behaviour
Bio
Professor in Marketing and Academic Director of the M2/MSc International Events Management.
His research focuses on the emotions of consumers and their impact on their behaviour, especially in a utilitarian context.
His research focuses on the emotions of consumers and their impact on their behaviour, especially in a utilitarian context.
Degrees
2014 PhD Marketing
Professional experience
- 2017: Professor in Marketing and Academic Director of Graduate Program International Events Management- EM Normandie
- 2016: Professor - ESSCA Angers
- 2010- 2015: Professor in Marketing- ESCEM Tours
- 2007- 2010 : Lecturer - ESCEM Tours
- 2005- 2007 : Research Assistant - ESCEM Tours
- 2006 : Lecturer - ESC Rennes
Publications
Publications
Year of publication
Type
Rychalski, A 2014, 'The role of customer emotions in a call center setting', Ph.D. in Management, The Open University
2014
PhD Dissertation / Accreditation to Supervise Management Research
Hudson, S, Gonzalez, H & Rychalski, A 2017, 'Call centers: is there an upside to the dissatisfied customer experience ?', Journal of Business Strategy, vol. 38, no. 1, pp.39-46; CNRS: 3; FNEGE: 3; HCERES: B
2017
Academic articles
Rychalski, A & Hudson, S 2017, 'Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context', Journal of Business Research, vol. 71, pp.84-91, February.; CNRS: 2; FNEGE: 2; HCERES: A
2017
Academic articles
Gonzalez-Gomez, H, Hudson, S & Rychalski, A 2019, ‘The Psychology Of Frustration: Appraisal Theory, Satisfaction And Loyalty’, Academy of Marketing Conference 2019, London, England, July, 2-4. Best paper Award
2019
Academic communications
Rychalski, A & Palmer, A 2011, 'Customer satisfaction and emotion in the Call Centre context', World Marketing Congress, Academy of Marketing Science, Reims, France, June, 19-23
2011
Academic communications
Bonneveux, E, Bosia, E & Rychalski, A 2010, 'L'éthique du consommateur : proposition d'une échelle adaptée au contexte français', 7ème Congrès de l'ADERSE 'CSR & Innovation', La Rochelle, France, 24-26 mars
2010
Academic communications
Rychalski, A & Palmer, A 2010, 'The emotional aspects of customer satisfaction in the context of a Call Centre', 26th AFM Congress, AFM, Le Mans, France, May, 5-7
2010
Academic communications
Soparnot, R, Bonneveux, E & Rychalski, A 2008, 'La mise en oeuvre d'une GRH responsable ou comment une PME devient une référence sociale', Coongrès de l'ASAC, Halifax, Canada, 24-27 mai
2008
Academic communications
Soparnot, R, Rychalski, A & Bonneveux, E 2008, 'Innovation de produit et stratégie de premier entrant : Toyota a-t-elle pris une longueur d'avance avec la Prius ?', Atelier de cas pédagogique en Management Stratégique, Paris, France, 20 mars
2008
Academic communications
Bonneveux, E & Rychalski, A 2008, "Le concept de responsabilité sociale des entreprises appliqué à la gestion des ressources humaines : la cas de Carrefour", in Grandval, S & Soparnot, R (eds) , Le management stratégique 2 : concepts et cas, Hermès, Paris, pp. 221-227
2008
Research books and book chapters