With the Artificial Intelligence for Marketing Strategy specialisation, become a true marketing strategist able to create a marketing-oriented company and master artificial intelligence technology.
By defining and implementing strategies, facilitate decision-making processes based on accurate data using the latest marketing technologies. Contribute to the "hyper-performance" of your company by using the full potential of artificial intelligence to achieve effective marketing results. Harness technological advances to transform the way business is done and value is created around the world.
The Artificial Intelligence for Marketing Strategy specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:
Develop your technical skills base through classes such as data protection, mathematics for data science, introductory workshops in Python and algorithms, and computer science. Learn to design strategies and to master digital marketing concepts: CRM tools, gamification, augmented reality, virtual reality, SEO and SEA techniques... Learn how to use AI in a marketing context, by studying its role in a CRM tool or in bots, understand the notion of data intelligence and analyse the different performance indicators.
Professionalise yourself throughout your coursework with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.
During the final year, accumulate professional experience and become a real expert in artificial intelligence:
With the specialisation "Artificial Intelligence for Marketing Strategy", become an expert in communication and marketing in the field of artificial intelligence: