Master intelligence artificielle

Artificial intelligence master: "Artificial Intelligence for Marketing Strategy"

In the final year of the Master in Management, choose your specialisation in Artificial Intelligence (AI) on the Paris campus.
Teaching in english
Programme taught in English
Paris campus
Cooperative track
Classical route

You Artificial Intelligence master in a world-renowned Business School

With the Artificial Intelligence for Marketing Strategy specialisation, become a true marketing strategist able to create a marketing-oriented company and master artificial intelligence technology. 

By defining and implementing strategies, facilitate decision-making processes based on accurate data using the latest marketing technologies. Contribute to the "hyper-performance" of your company by using the full potential of artificial intelligence to achieve effective marketing results. Harness technological advances to transform the way business is done and value is created around the world.

Artificial Intelligence master programme

The Artificial Intelligence for Marketing Strategy specialisation of the Master in Management - Top 80 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • Operational Marketing Concepts
  • Strategic Marketing Principles
  • Global Leadership
  • Machine Learning
  • SEA, SEO
  • Information management
  • Computer and information science            
  • ...

Develop your technical skills base through classes such as data protection, mathematics for data science, introductory workshops in Python and algorithms, and computer science. Learn to design strategies and to master digital marketing concepts: CRM tools, gamification, augmented reality, virtual reality, SEO and SEA techniques... Learn how to use AI in a marketing context, by studying its role in a CRM tool or in bots, understand the notion of data intelligence and analyse the different performance indicators.

Work-experience during the Artificial Intelligence master

Professionalise yourself throughout your coursework with the EM Normandie's Master in Management, by multiplying the opportunities of internships, missions and challenges based on real company cases.

During the final year, accumulate professional experience and become a real expert in artificial intelligence:

  • Professional stay in Dublin, with 10 days of company visits
  • 6-month internship
  • End of year project
  • Final thesis

Career opportunities after the Artificial Intelligence master

With the specialisation "Artificial Intelligence for Marketing Strategy", become an expert in communication and marketing in the field of artificial intelligence:

  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert / Analyst in marketing analysis/marketing research / CRM / credit analysis
  • Business Data Analyst
  • Marketing courses

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