Arnaud DELANNOY
Assistant Professor in Marketing
Discipline department
Marketing
Teaching area
Marketing
Consumer Behaviour
Bio
Arnaud Delannoy is an Assistant Professor in Marketing and joined EM Normandie in 2016. He holds a PhD in Management Sciences from the University of Rouen-Normandy obtained in 2015. His dissertation focuses on the construction of the social identity of the adolescent girl through the luxury brand. His main research focuses on luxury marketing, the construction of consumer identity, particularly through digitalization, and the teenage target. Arnaud has held various positions at EM Normandie: Director of Processes and Program Quality, Director of the Bachelors programs, Head of the Marketing Department, Academic Director of the M2 Entrepreneurs program and Director of U3 Studies. Arnaud is currently in charge of the pedagogical communication of Qualia projects.
Degrees
2015 : PhD in Management Sciences, Université de Rouen-Normandie
Professional experience
Since 2016 : professor in marketing, EM Normandie
2014-2015 : lecturer at International Management School, Geneva, Switzerland
Publications
Publications
Year of publication
Type
Delannoy, A 2015, 'Construction de l’identité sociale de l’adolescente consommatrice à travers la marque de luxe', PhD in Management, Université de Rouen-Normandie, Rouen, France.
2015
PhD Dissertation / Accreditation to Supervise Management Research
Delannoy, A & Lasmoles, O 2019, 'L’e-réputation de la marque dans le commerce en ligne : Risques juridiques au cœur de la gestion de l’identité numérique', Question(s) de Management, no. 23, may, pp. 53-66. FNEGE: 4; HCERES: C
2019
Academic articles
Delannoy, A 2016, 'Identité(s), consommation et adolescence : Proposition d’une échelle de mesure de l’identité sociale de l’adolescente consommatrice', Question(s) de Management, vol. 2016/3, no. 14, pp.103-119, November.; FNEGE: 4
2016
Academic articles
Delannoy, A & Peretti, M 2010, 'Le marketing ethnique, au croisement des sphères économiques, politiques et éthiques', Revue Management & Avenir, vol. 2010/2, no. 32, pp.286-298; CNRS: 4
2010
Academic articles
De Vassoigne, T, Baudier, P & Delannoy, A 2022, ' Impact de la mobilité sur le comportement générationnel du e-consommateur - luxe entre tradition et modernité', IMTC Conference, Rome, Italie, January 20-22.
2022
Academic communications
Garnier, M, Boyaval, M, Tiercelin, A, Nicolas, O & Delannoy, A 2022 Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek, IMTC Conference, Rome, Italie, January 20-22.
2022
Academic communications
Laroutis, D, Delannoy, A & Boistel, P 2022, 'Applications nutritionnelles : Approche économétrique des facteurs explicatifs du comportement de consommation alimentaire', Colloque Ascencia Business School « Comprendre et agir dans une société en mutation », Paris, France, February 25.
2022
Academic communications
Delannoy, A, Baudier, P & De Vassoigne, T 2022, 'Processus perceptuels des parties prenantes de la mise en place d’un Métaverse dans le secteur des EdTech : la technologie disruptive au service d’une nouvelle expérience apprenante', DTA, Paris, France, July 4-5.
2022
Academic communications
Helene, L, Delannoy, A & De Vassoigne, T 2021, 'Les apports de la mesure de l’identité sociale sur l’estime de soi : application à l’adolescente consommatrice de maquillage', 20èmes JNRC, Rouen, France, November 18-19.
2021
Academic communications
Laroutis, D, Boistel, P & Delannoy, A 2021, ‘Understanding of follower’s cross-platform tracking behavior’, International Marketing Trends Conference, Venise, Italy , January 14-16.
2021
Academic communications