Arnaud DELANNOY
Head of Marketing Department Academic Director of Graduate Program Entrepreneurship - Assistant Professor in Marketing
Discipline department
Marketing & negociation unit
Teaching area
Marketing
Consumer Behaviour
Bio
Assistant Professor in Marketing at EM Normandy since 2016, he holds a Ph.D. in Management Sciences (Marketing-Consumer Behavior specialty). His main research focuses on the marketing of luxury, the construction of consumer identity (particularly through digitalization) and the adolescent target.
Degrees
PhD in Management sciences, University of Rouen, 2015
Professional experience
- Since 2016: Professor in Marketing - EM Normandie
- 2014-2015: Lecturer at International Management School (Genève, Suisse)
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Searching Works
Publications
Year of publication
Type
Delannoy, A 2015, 'Construction de l’identité sociale de l’adolescente consommatrice à travers la marque de luxe', Ph.D. in Management, Université de Rouen
2015
PhD Dissertation / Accreditation to Supervise Management Research
Delannoy, A 2016, 'Identité(s), consommation et adolescence : Proposition d’une échelle de mesure de l’identité sociale de l’adolescente consommatrice', Question(s) de Management, vol. 2016/3, no. 14, pp.103-119, November.; FNEGE: 4
2016
Academic articles
Delannoy, A & Peretti, M 2010, 'Le marketing ethnique, au croisement des sphères économiques, politiques et éthiques', Revue Management & Avenir, vol. 2010/2, no. 32, pp.286-298; CNRS: 4
2010
Academic articles
Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.
2019
Academic communications
Delannoy, A 2018, 'The contributions of the consumption of luxury brands on the construction of the social identity: qualitative approach on the teenage girl consumer', Child and Teen Consumption 2018, Angoulême, France, 3-6 avril
2018
Academic communications
De Vassoigne, T, Delannoy, A & Hélène, L 2017, 'La perception de l'identité sociale au sein des groupes de collègiennes : le cas du marché du maquillage', Marketing of Luxury Industries and Creativity - Symposium, London, United Kingdom, 15-16 septembre
2017
Academic communications
Delannoy, A 2017, 'The impact of the social identity construction on attitude toward luxury brand: the case of the teenage girl consumer', Marketing of Luxury Industries and Creativity - Symposium, London, United Kingdom, September, 15-16
2017
Academic communications
Lasmoles, O & Delannoy, A 2017, 'L’e-réputation de la marque dans le commerce en ligne : Risques juridiques au coeur de la gestion de l’identité numérique', Colloque International Etienne Thil 2017, Roubaix, France, 11-13 octobre
2017
Academic communications
Delannoy, A 2016, 'Identité(s), consommation et adolescence : Proposition d’une échelle de mesure de l’identité sociale de l’adolescente consommatrice', Identité(s), Métamorphoses du Moi et du Nous à l’ère d’Internet et de la globalisation, Paris, France, 8 décembre
2016
Academic communications
Delannoy, A & Casoni, J-P 2015, 'Le rôle de la confiance dans le consentement à payer pour les marques de luxe : le cas des produits cosmétiques', Revue Epistémé : Revue internationale de sciences humaines et sociales appliquées, no. 14, pp.141-160
2015
Other academic contributions