Arnaud DELANNOY
Assistant Professor in Marketing - Head of Programm Undergraduate
Discipline department
Marketing
Teaching area
Marketing
Consumer Behaviour
Bio
Arnaud Delannoy is an Assistant Professor of Marketing. He joined EM Normandie in 2016. He Has a PhD in management science from the Université de Rouen-Normandie, awarded in 2015. His thesis is on the construction of the social identity of the adolescent through the luxury brand. His main research interests are luxury marketing, consumer identity construction, namely through digitalisation, and the adolescent target market. Arnaud is currently the Undergraduate Programmes Director.
Degrees
2015 : PhD in Management Sciences, Université de Rouen-Normandie
Professional experience
Since 2016 : professor in marketing, EM Normandie
2014-2015 : lecturer at International Management School, Geneva, Switzerland
Publications
Publications
Year of publication
Type
Delannoy, A 2015, 'Construction de l’identité sociale de l’adolescente consommatrice à travers la marque de luxe', PhD in Management, Université de Rouen-Normandie, Rouen, France.
2015
PhD Dissertation / Accreditation to Supervise Management Research
Delannoy, A & Lasmoles, O 2019, 'L’e-réputation de la marque dans le commerce en ligne : Risques juridiques au cœur de la gestion de l’identité numérique', Question(s) de Management, no. 23, may, pp. 53-66. FNEGE: 4; HCERES: C
2019
Academic articles
Delannoy, A 2016, 'Identité(s), consommation et adolescence : Proposition d’une échelle de mesure de l’identité sociale de l’adolescente consommatrice', Question(s) de Management, vol. 2016/3, no. 14, pp.103-119, November.; FNEGE: 4
2016
Academic articles
Delannoy, A & Peretti, M 2010, 'Le marketing ethnique, au croisement des sphères économiques, politiques et éthiques', Revue Management & Avenir, vol. 2010/2, no. 32, pp.286-298; CNRS: 4
2010
Academic articles
Laroutis, D, Boistel, P & Delannoy, A 2021, ‘Understanding of follower’s cross-platform tracking behavior’, International Marketing Trends Conference, Venise, Italy , January 14-16.
2021
Academic communications
Noël, A, Delannoy, A & Sohier, R 2021, ‘The impact of Nutri-Score on consumer purchasing behavior, International Marketing Trends Conference, Venise, Italy, January 14-16.
2021
Academic communications
Salvador, M, Delannoy, A & El Euch Maalej, M 2020, ‘Hospitalité dans le secteur hôtelier de luxe : Le cadeau de bienvenue à l’épreuve de la satisfaction de l’expérience de service’, 7ème Conférence de l’Association Francophone de Management du Tourisme (AFMAT) virtual Montréal, Canada, May 28-29.
2020
Academic communications
Tiercelin, A, Garnier, M & Delannoy, A 2020, 'Measuring The Dissemination of a Subculture Through Consumption. Investigating the Geek Culture Case', E-conference of Association for Consumer Research (ACR), Paris, France, October 1-4.
2020
Academic communications
Delannoy, A, Hélène, L & De Vassoigne, T 2020, 'Analyse des discours de la perception identitaire des comportements alimentaires : le cas des Vegans', 19th International Marketing Trends Conference, Paris, France, 16-18 janvier.
2020
Academic communications
Blanchais J, Delannoy, A & Laroutis, D 2020, ‘Analyse exploratoire de l’image de marque des entreprises du prêt-à-porter de luxe lors d’un processus de dématérialisation’, 19th International Marketing Trends Conference, Paris, France, January 16-18.
2020
Academic communications