A very difficult task at times for CEOs is to identify the promising countries where to market their products abroad. In addition to lack of time, language and cultural diversity issues generate strong reluctance. The Women's Ready to wear e-shop Simone & Louise, found the right answer to this ordeal: to commission a team of three M2/MSc Cross-Cultural Marketing & Negotiation students to do the work. The team composed of an Italian, a Columbian and a French drew from their personal experience and the knowledge acquired at EM Normandie to conduct their research and produce viable and relevant recommendations that did point out that Germany would be the ideal target. ‘Thanks to the students' clear analysis, I now have a true prospect for international development . Their recommendations will be followed in the future', said Anne-Sophie Vernier, the founder of Simone & Louise.
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