Anna FORTOUL

- Assistant Professor in Organizational Behavior and International marketing

Discipline department
Management of People and Organisations Unit
Teaching area
Innovation
Organizational Behaviour
Bio
Anna Fortoul is lecturer in Organizational Behavior. Before integrating EM Normandie in 2007, she worked for three years in the Strategic Marketing Department of PSA Peugeot Citroën as a doctoral student before gaining a Doctorate in Business Administration at the University of Caen Lower Normandy in 2008. She developed, launched the Cross-Cultural Marketing & Negotiation Master’s program at EM Normandie and headed it from 2014 to 2017. Her research interests cover Decision Making, Innovation and Project Management. She has published several articles and short pedagogical case studies on Innovation and Project Management in the automotive industry. Her current research activities focus on open innovation intermediation for SMEs.
Degrees
PhD in Sciences Management, Caen University, 2008
Professional experience
  • Since 2007: Professor in Organizational Behavior and International Marketing  EM Normandie
  • 2003-2007: project manager (Marketing department), PSA Peugeot Citroën, Paris
Anna
Fortoul
ASSISTANT PROFESSOR IN ORGANIZATIONAL BEHAVIOR AND INTERNATIONAL MARKETING
+33 (0)2 31 46 78 78
afortoul@em-normandie.fr

Searching Works

Publications

Year of publication

Type

Obermöller, A 2018, 'PSA Peugeot Citroën : véhicule électrique, branché ou à débrancher ?', Centrale de Cas et de Médias Pédagogiques (CCMP), cas de Management Général/Stratégie, no. G1958.
2018
Case Studies
Fortoul Obermöller, A 2013, 'Innovation failure: losing sight of the big picture', The International Journal of Entrepreneurship and Innovation, vol. 14, no. 4, pp. 301-306
2013
Case Studies
Fortoul Obermöller, A & Soparnot, R 2010, 'How organizations fail to learn: A process-related analysis of the failed electric vehicle project', 26th European Group for Organizational Studies (EGOS) Colloquium, EGOS, Lisbon, Portugal, 1-3 juillet
2010
Peer Reviewed Conference Proceedings
Fortoul Obermöller, A 2009, 'Anticiper dans l’innovation : une approche critique de l’étude de marché', Colloque international francophone 'Gérer l’imprévisible, prévoir l’incertitude - Le défi des anticipations, Université catholique de l'Ouest, Angers, France, 28-30 janvier
2009
Peer Reviewed Conference Proceedings
Fortoul Obermöller, A 2008, 'La délibération prospective dans la fabrique de la décision : une analyse rétrospective appliquée au projet d’innovation (le cas de l’industrie automobile)', Ph.D. in Management, Université de Caen Basse-Normandie
2008
PhD Dissertation / HDR (Accreditation to Supervise Management Research)