Amira LAIFI

- Associate Professor in Strategy and Marketing

Discipline department
Strategy and Entrepreneurship Unit
Teaching area
Strategy
Customer relations
Marketing Introduction
Business Models
Bio
Amira LAIFI is a research fellow at EM Normandie where she lectures in Strategic Management. She earned her PhD in Management Science in 2009. Her research interests are in the Legitimization of Innovation, of New Business Models and their Institutionalization, Business Models for Creative Industries, and more specifically, those concerned with the generation or exploitation of digital technologies, knowledge and information, and Open Business Models. Since 2011, she has held the Chair in creative industries.
Degrees
2009: PhD in Management Science - University of Caen Normandie
Professional experience
  • Since 2010: Professor in Strategy and Maketing - EM Normandie
  • 2007 - 2009: lecturer - University Schools of Management, Rouen
  • 2005-2006: lecturer - University of Caen Normandie and Paris 5
Near home
get in touch
Amira
LAIFI
ASSOCIATE PROFESSOR IN STRATEGY AND MARKETING
+33 (0)2 31 46 78 78
alaifi@em-normandie.fr

Searching Works

Publications

Year of publication

Type

Laifi, A 2009, 'La légitimisation d’un Business Model innovant : cas de la bibliothèque numérique Cyberlibris', Ph.D. in Management, Université de Caen Basse-Normandie
2009
PhD Dissertation / Accreditation to Supervise Management Research
Germain, O & Laifi, A 2018, 'Les possibilités de la fiction pour rendre présente l'organisation', Revue internationale de psychosociologie et de gestion des comportements organisationnels, vol. XXIV, no. 2018/57, pp.195-208; FNEGE: 4; HCERES: C
2018
Academic articles
Laifi, A & Josserand, E 2016, 'Legitimation in practice: A new digital publishing business model', Journal of Business Research, vol. 69, no. 7, pp.2343-2352, July.; CNRS: 2; AERES: A; FNEGE: 2
2016
Academic articles
Laifi, A 2014, 'Le créateur : acteur pivot du processus de légitimation d’un business model décalé', Humanisme et Entreprise, no. 316, pp.91-110, January-February.; CNRS: 4; AERES: C
2014
Academic articles
Laifi, A 2012, 'De la légitimité d’un Business Model innovant : cas de la bibliothèque numérique Cyberlibris', Revue Française de Gestion, vol. 38, no. 223, pp.75-89, April.; CNRS: 4; AERES: C; FNEGE: 4
2012
Academic articles
Laifi, A & Germain, O 2016, 'Les conduites d’émancipation sur la route de la légitimité. Le cas de la création de Mediapart', 6èmes Journées Georges Doriot, Mons, Belgium, 19-20 mai
2016
Academic communications
Laifi, A & Germain, O 2015, 'Deconstructing the constraints of legitimacy in entrepreneurship: The quest for emancipation in venture creation', 9th International Conference in Critical Management Studies, Leicester, United Kingdom, July 8-10
2015
Academic communications
Laifi, A 2014, 'Deconstructing the constraints of legitimacy in entrepreneurship: the search for emancipation in venture creation. Insights from a French online newspaper’s venturing process', 4rd Interreg Conference ‘Global culture and creativity: from design to innovation and enterprise?, Winchester, United Kingdom, 6-7 novembre
2014
Academic communications
Laifi, A 2012, 'La problématique de la légitimité d'une jeune entreprise dans un champ émergent', AIMS Montpellier, Université Montpellier 1, Montpellier, France, 28 juin
2012
Academic communications
Laifi, A 2011, 'De la légitimité d’un Business Model innovant', 20ème conférence de l’Association Internationale de Management Stratégique, AIMS, Nantes, France, 7-9 juin
2011
Academic communications