Traditions live on: this May and June over 4,000 candidates are expected to show up at EM Normandie to take the oral admissions tests for the Grande Ecole Programme and the Bachelor en Management International. The challenge for them all is to convince the panel of examiners of their motivations and their potential…to be able to follow the steps of their elders. This is an opportunity for EM Normandie to instil its spirit of conquest thanks to an off-beat, ambitious and meaningful communication as viewed in its Oral Test Candidates' film #WEAREVIKINGS.
" This film shatters received wisdom and pays a tribute to the bravery, loyalty and boldness of our Viking ancestors whose values have become our own ", explains Carine Guibbani, the Sales Development Manager. The video thus brings into the limelight these innovative trading explorers far remote from their reputation as bloodthirsty warriors that is still in most people's minds.
#WEAREVIKINGS was produced by Little Big Films directed by Aurèle Lavalle.